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Hybrid — Dublin, Ireland; London, England · London, England

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Senior Product Marketing Manager

Intercom

Hybrid — Dublin, Ireland; London, England · London, England

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Senior Product Marketing Manager

Intercom

Hybrid — Dublin, Ireland; London, England · London, EnglandListed todayPosted by the employer Sep 4, 2026Listing ends Dec 28, 2026

Compensation: Unconfirmed
Location: Dublin, IrelandLondon, United Kingdom
HybridMore hybrid jobs: Ireland More hybrid jobs: United Kingdom
Employment: Full-time
Category: Marketing

Role skills

competitive analysis ai competitive positioning product marketing analytics go-to-market automation enablement

Apply on job-boards.greenhouse.ioExternal application — you finish on the employer's site.

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About the job

7 min read6 sections

Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity?

At Fin, we believe every business needs an AI Agent for their customers and an AI Agent for their team. For customer experience teams, AI Agents are moving far beyond customer communication, to doing the vast majority of complex customer operations work and moving beyond taking direction from the human team, to giving direction, coordinating and undertaking work under human supervision.

We built and launched Operator this year - an internal Agent for customer operations. Operator deeply understands everything happening in a business's customer experience, finds the insights and areas for improvement, delivers recommendations, and makes the changes itself with permission. It’s a new category of Agent and is a hit with our customers.

This highly strategic role owns the end to end PMM work for Operator, working across product, marketing, GTM and leadership. You'll build the narrative, the positioning, and the go-to-market that makes Operator the next wildly successful product from Fin.

What will I be doing?

Build the external narrative for Operator and bring it to market in a way that creates and shapes the category for the industry
Shape and refine the ICP and audience for the Operator- who we're talking to, what their pains are, and what makes them choose us
Own core messaging and drive cross-functional alignment on what we're saying, why, and how it shows up everywhere - from the website to the sales deck to the customer email
Be deeply customer-obsessed - spend time with customers, study how they evaluate and adopt, and turn signal into clear insight that shapes what we say
Lead launches and go-to-market moments, working cross-functionally to deliver crisp messaging that fits sales, campaigns, and content needs, delivering mindshare for Fin and pipeline for
Build crisp, high-impact narratives and enablement that sales actually uses - including the discovery questions, objection handling, and competitive positioning and work closely with GTM teams to ensure messaging lands with the customers who need to hear it most
Create high-quality core PMM assets yourself: web pages, first call decks, narratives, scripts, demos, and launch materials - and maintain the core 'brain' of PMM context that feeds our AI-first approach

What we're looking for

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction. Above all, you can take something the market has no name for and make it obvious.

You've done this before

5+ years in product marketing, ideally in B2B, with a track record of shaping how complex products are understood in market
You've marketed something genuinely new - a product or capability with no clear comparison set - and built the narrative that gave buyers a way to think about it
You've owned a product area end-to-end - from ICP and positioning through to launches and field enablement
You're comfortable with technical depth: automation, workflows, analytics, agent behaviour, and the mechanics of how a product actually does the work
Experience with usage-based or consumption pricing, or with selling operational change rather than a feature set, is a strong plus
You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality

You think and write with precision

Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing
You push back on vague claims and force specificity - in your own work and in others'

You're product-obsessed and technically engaged

You read the docs, use the product, and dig into the tech before you craft a single message
You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly
You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper

You operate at the intersection of strategy and execution

You don't hand off strategy and wait - you take it all the way to the asset, the launch, the field
Strong judgment and the ability to work independently on large, high-stakes initiatives
A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets
You work well across functions, build trust quickly, and make the people around you more effective

Attributes we're looking for

Ambitious and competitive - you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
Confident and decisive - you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
Curious and intellectually engaged - you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
Tasteful and creative - you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
Impatient and change-oriented - you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

#LI-Hybrid Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers . Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values .

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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About Intercom

Fin, formerly Intercom, Inc., is a software company that provides an AI-driven customer service and messaging platform. It is headquartered in San Francisco wit…Based on Wikipedia · CC BY-SA 4.0