Sales Development Representative

As part of the Business Development group, the Sales Development Representative will join the Brand Partnerships team to generate new business opportunities by identifying, contacting, and qualifying potential customers. The role involves managing leads through the sales pipeline, setting meetings, following up on leads, and tracking progress toward sales goals.

The Instacart Brand Partnerships SDR team builds relationships with Emerging-Scaled advertisers pre-activation, helping them set up and launch successful ad campaigns.

• Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
• Conduct high-volume daily activities including outbound calls, emails, and social selling in a fast-paced transactional environment.
• Create sales collateral, case studies, and custom stories to communicate the benefits of Instacart's platform to CPG advertisers.
• Meet and exceed KPIs such as retention rate, revenue generated, and live advertiser percentage.
• Utilize SFDC/sales engagement tools to prioritize leads and engage brands through cadences and dialing.
• Ensure accurate contact mapping within the book of business and track contact movement updates.
• Engage active advertisers to drive increased investments, leveraging industry expertise.
• Identify opportunities to standardize materials and processes for high-quality support at scale.
• Deliver excellent customer experience through strong project management, anticipating and resolving bottlenecks, managing schedules, and maintaining high execution standards.
• Collaborate with product teams to prioritize improvements for scaling ad products for SMBs.

Minimum: 1+ years in sales or business development, preferably in advertising/CPG; strong communication skills; proven track record of meeting sales targets; excellent organizational and project management skills; detail-oriented; adaptable to fast-paced environments.

Preferred: Advertising industry knowledge; familiarity with CRM software (e.g., Salesforce) and sales engagement tools; familiarity with leveraging AI in sales processes; experience with large books of business.

Base pay ranges by location: CA, NY, CT, NJ: $56,000–$60,000; WA: $54,000–$56,000; OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $52,000–$54,000; all other states: $47,000–$49,000. OTE range: $59,500–$76,000. Includes a Sales Incentive Plan. Benefits offerings are described on the company's careers page.