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AI Solutions Lead, Marketing

Instacart
Remote - USUpdated 1d ago
Base salary
$131k–$166k
Published base salary range
Location
Remote - US
Remote eligibility
Employment
Full-time
Lead / Manager
Role family
Marketing
E-commerce
Apply on instacart.careers
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About the job

Instacart is transforming the grocery industry. This is a builder role within the Marketing team, focused on rebuilding slow, manual, or broken processes AI-natively.

Responsibilities

  • Identify high-impact workflows, systems, and processes across Marketing and rebuild them AI-natively.
  • Own the full cycle: understand the current state, design the solution, build it, ship it, then measure what changed.
  • Develop and maintain an intake framework: gather inputs, evaluate feasibility and impact, and prioritize what gets built next.
  • Drive adoption through change management, internal evangelism, and case studies.
  • Lead the MarComms AI KR forum and act as a working partner to AI goal owners.

Qualifications

  • 7+ years in marketing operations, marketing strategy, or a closely adjacent discipline.
  • Proven builder with shipped AI-powered workflows that demonstrably changed how teams work.
  • Hands-on daily experience with frontier AI tools such as Claude, GPT-4o, or Gemini, including writing prompts that produce reliable, production-quality output at scale.
  • Experience building agentic systems, including multi-agent design and orchestration layers.
  • Adoption-minded approach, strong communication skills, and prioritization discipline.

Compensation: Base pay ranges by location: CA, NY, CT, NJ $157,000—$165,500; WA $150,000—$158,500; OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $144,000—$152,000; All other states $131,000—$138,000.

Benefits: Eligible for a new hire equity grant as well as annual refresh grants.

Application: Apply via the provided link.

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