Director, Performance Marketing

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers. Tens of thousands of the world's best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.

The Marketing team tells the Brex story, turning product innovation into customer obsession. The team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.

You will lead Brex's performance marketing strategy and paid media investments, driving customer acquisition, revenue growth, and brand awareness across an expanding portfolio of channels. Partnering with the Senior Director of Growth Marketing, you will scale an established acquisition engine, build an in-house center of excellence for performance and brand media buying, and lead a growing team of performance marketers. You'll own the strategy and financial performance of our media investments, balancing near-term revenue outcomes with longer-term demand creation. With significant growth investment following Brex's acquisition by Capital One, you'll have the opportunity to shape a rapidly expanding media budget, accelerate experimentation across emerging channels, and build more sophisticated measurement capabilities.

• Own Brex's paid media strategy and investment across Brand and Growth, accountable for qualified pipeline, self-serve signups, and the revenue they produce.
• Manage and optimize a growing, multimillion-dollar media budget, balancing acquisition volume, LTV, and incremental revenue contribution.
• Build an in-house digital media center of excellence, transitioning brand media buying from a traditional agency model.
• Scale existing paid search and paid social programs (LinkedIn, Meta), while expanding investment in YouTube, connected TV, programmatic, and other upper-funnel channels.
• Develop an integrated full-funnel investment strategy, connecting demand creation and brand awareness to downstream acquisition, pipeline, and revenue outcomes.
• Partner with Marketing Operations, Data, and Finance to improve measurement, forecasting, budget pacing, and investment allocation.
• Translate attribution and customer journey data into actionable insights, building reporting and analytical frameworks.
• Drive rapid experimentation across channels, audiences, and creative.
• Partner with Brand and Creative teams to develop high-performing static and video advertising.
• Lead and develop a growing performance marketing team.

• 8+ years of experience in performance marketing, paid acquisition, or digital media, with demonstrated experience scaling multichannel advertising programs.
• Direct experience managing $30M+ in annual paid media spend (~$3M monthly).
• Deep expertise in performance marketing and acquisition economics, including LTV, ROI, incremental revenue, and revenue-based optimization.
• Proven ability to develop full-funnel media strategies.
• Deep hands-on expertise in video, connected TV, programmatic, and brand media, plus strong paid social experience across LinkedIn and Meta.
• Working knowledge of paid search.
• Strong financial acumen, including budget ownership, forecasting, investment modeling, and data-driven allocation of spend.
• Strong analytical judgment and experience translating attribution, customer journey, and campaign performance data into actionable investment decisions.
• Demonstrated ability to assess and improve campaign structure, channel strategy, and creative performance through rigorous testing.
• Strong creative judgment, with experience partnering with Brand and Design teams.
• Experience leading and developing high-performing teams.

• Experience scaling performance marketing in both high-volume B2C or product-led growth (PLG) environments and B2B, sales-led businesses.
• Experience transitioning media buying from an agency-led model to an in-house team.
• Experience developing incrementality testing, media mix modeling, or advanced full-funnel measurement frameworks.
• Experience in fintech, financial services, or high-growth technology companies.
• Experience leveraging AI and automation to improve media execution, analysis, and team productivity.

The expected salary range for this role is $221,480 to $276,850. Starting base pay will depend on factors including the candidate's location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Apply via the Brex careers page.