Director, Product & Brand Communications

Lyft is seeking a strategic and visionary Director of Product and Brand Communications to play a pivotal leadership role in building a fresh take on an iconic brand. This highly visible and cross-functional position will drive the company’s product narrative, giving riders and drivers compelling reasons to choose Lyft. The role reports to the Vice President of Communications.

• Define compelling consumer and technology narratives that support the company’s broader narrative and vision, and build a strategic and creative communications plan that strengthens Lyft’s image and reputation with consumers.
• Provide strategic leadership for the Product and Brand Communications team, setting the vision, developing long-term plans, and fostering a high-performing team through mentorship, coaching, and professional development opportunities.
• Lead content strategy, including AEO efforts.
• Drive the organization's communication strategy through cohesive messaging and orchestrated narrative drum beats, demonstrating the ability to influence and collaborate with senior leadership.
• Serve as a vocal leader and strategic partner across functions to ensure alignment and buy-in on narratives and strategic plans.
• Work closely with product, marketing, legal, and policy teams to ensure consistent messaging and a unified brand experience across all touchpoints.
• Develop and maintain media relationships with top-tier outlets, driving public relations campaigns that promote brand awareness and manage the company's public image.
• Design and build integrated communications capability including across new and emerging platforms.
• Develop and maintain regular reporting mechanisms to communicate progress, insights, and recommendations to leadership and key stakeholders.
• Analyze data and insights to optimize communication strategies and maximize impact.

• 12+ years of communications experience with demonstrated success in technology products and services, especially in two-sided and/or highly regulated marketplaces.
• Public company experience preferred.
• Experience leading high performing teams and fostering collaborative cultures.
• Strong experience building constructive relationships with top tier reporters, editors and influencers.
• Experience as a trusted communications advisor to business partners and executives, with demonstrated ability to influence at the senior leadership level.
• Experience shaping and developing narratives that align with the company mission and resonate with audiences.
• Excellent written and verbal communications skills.
• Self-starter, independently motivated, leads oneself and influences others.

• Great medical, dental, and vision insurance options with additional programs available when enrolled.
• Mental health benefits.
• Family building benefits.
• Child care and pet benefits.
• 401(k) plan to help save for your future.
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off.
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible.
• Subsidized commuter benefits.
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected base pay range for this position in San Francisco is $200-240K. In addition to the base pay, this role is eligible for competitive equity awards, bonuses, and benefits.