Field Marketing Manager

As a Field Marketing Manager on the Revenue Marketing team, you will develop go-to-market strategy and execute campaigns that create and accelerate sales pipeline. Reporting to the AMER Field Marketing Lead, you will partner with regional sales leaders to align marketing strategy with sales goals through digital campaigns, experiential events, executive roundtables, and ABM. This role is based in San Francisco with an office-centric hybrid schedule (in-office Monday, Tuesday, Thursday).

• Develop and own the field marketing program for North America across owned and sponsored events from concept through completion, including planning, budgeting, vendor management, and reporting.
• Partner with revenue leaders, field sales reps, and SDRs on pre- and post-show strategies to maximize pipeline generation.
• Collaborate with internal partners on Asana-hosted events across ABM, Brand, Community, and Customer Advocacy.
• Establish and refine repeatable processes, templates, and best practices for regional field marketing activities.
• Own tracking and reporting of program results, monitoring event KPIs, lead flow, pipeline creation, and overall ROI.

• 4+ years of field marketing experience, ideally for enterprise B2B/SaaS audiences.
• Deep event planning and management knowledge with a proven track record of executing multifaceted events across tight timelines.
• Strong relationship-builder with the ability to lead cross-functional teams and drive buy-in from sales leadership.
• Operationally minded self-starter with high autonomy and strong project management skills.
• Working knowledge of marketing technology tools (Salesforce, Marketo, or similar platforms) and comfort utilizing data to drive campaign decisions.
• Ability to travel regionally as needed.

Estimated base salary range: $133,000 - $151,000. Additional components may include equity, sales incentive pay, and benefits. Benefits include mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options.