Head of Global Campaigns

We're hiring a Head of Global Campaigns to own Asana's global pipeline engine. Lead the strategy, build, and optimize our full-funnel demand programs across enterprise and commercial segments, translating Asana's new agentic positioning into campaigns that generate real pipeline and accelerate revenue. Manage a team of Demand Generation strategists and partner closely with field marketing, partner marketing, product marketing, creative, and RevOps to own the global number for MQL marketing pipeline. This role is based in our San Francisco office with an office-centric hybrid schedule.

• Define and own Asana's global demand generation strategy for corporate and enterprise segments, setting and tracking marketing-sourced pipeline targets, MQLs, SQOs, conversion rates, and campaign ROI.
• Architect integrated multi-channel programs that move buyers from problem identification to purchase, with a focus on enterprise buying committees such as CIOs, COOs, Heads of IT, and Ops leaders.
• Build and operate always-on demand programs alongside campaign-specific bursts for product launches, vertical pushes, and key buying seasons.
• Partner with content and PMM to ensure campaigns are anchored in differentiated messaging across Asana's core GTM pillars (Operations, Marketing, IT/AI, and Agencies).
• Lead the ABM strategy targeting Asana's highest-priority accounts, deploying intent-driven ABM platforms and partnering with paid media to optimize account penetration and pipeline velocity.
• Define attribution models and reporting frameworks that provide clear visibility into marketing's contribution to new logo acquisition and pipeline.
• Bring an AI-first approach to demand generation workflows, utilizing automation for campaign launches, optimization, content personalization at scale, and reporting.
• Lead, develop, and scale a high-performing demand generation team, establishing demand gen pods to drive cross-functional alignment.

• Extensive experience in B2B demand generation, with a proven track record in enterprise SaaS owning marketing-sourced pipeline targets across AMER, EMEA, and APJ.
• Proven capability in building or materially scaling a demand generation function during a significant company growth, category shift, or platform repositioning phase.
• Deep hands-on expertise with ABM platforms (such as 6sense or Demandbase) and executing programs against multi-stakeholder buying committees with long sales cycles.
• High technical and analytical proficiency with GTM tools such as Marketo, Salesforce, and BI/attribution tools (e.g., Tableau).
• Data-driven decision-maker fluent in MQL-to-SQO conversion, pipeline velocity, and multi-touch attribution.
• Experienced people leader who thrives as a cross-functional collaborator.
• Strategic thinker with a distinct perspective on how AI agents change enterprise buying behavior.

For this role, the estimated base salary range is between $207,000 - $243,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. Benefits include mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options.

Apply via the provided link. Join Asana's Talent Network to stay up to date on job opportunities.