Head of Product, New Customer Experience

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses nationwide. With teams in Denver, San Francisco, and New York, Gusto is building a workplace that reflects the people it serves. All full-time employees receive competitive base pay, benefits, and equity (RSUs). AI is a fundamental part of how work gets done at Gusto, and all team members are expected to engage with AI tools relevant to their role.

Gusto is looking for an experienced Product leader for the New Customer Experience team. This role owns the entire product experience a small business takes from first hearing about Gusto to activating the products that help them start, run, and grow. The New Customer Experience team is part of Gusto's Growth organization and covers the top-of-funnel web experience, onboarding, activation, and the shared onboarding platform. This is one of the highest-leverage product roles at the company.

• Own the end-to-end new customer experience, including determining how to natively include AI throughout to assist customers.
• Set and evangelize a strategy for how small businesses discover, evaluate, and start using Gusto, including how Gusto shows up in AI assistants and agentic surfaces.
• Create a best-in-class new customer experience that grows the number of small businesses who choose Gusto and get successfully set up, increasing acquisition volume and optimizing onboarding conversion.
• Collaborate with Engineering, Design, Data, Marketing, Sales, and Finance to bring the vision to life and rally cross-functional teams around a shared onboarding platform strategy.
• Directly coach and lead a team of senior product managers, raising the bar on craft, customer understanding, and execution velocity.

• 10+ years of direct Product Management experience, including 4+ years leading and managing product managers.
• A track record owning a growth, acquisition, or onboarding funnel with direct accountability for a conversion or revenue number.
• Hands-on experience shipping AI-powered customer experiences, with a point of view on acquisition when the front door is an AI assistant rather than a website.
• Experience in selling to SMBs and in a multi-product company with shared platforms and cross-team dependencies.
• Experience owning a public web surface (e.g., marketing site, CMS) is a plus.
• Strong experimentation instincts and the judgment to know when a flat result means iterate and when it means stop.
• Experience partnering closely with Marketing, Sales, and Finance, with direct accountability to a revenue target or P&L.

Cash compensation is $206,000/yr to $248,000/yr in Denver & most major metro locations, and $243,000/yr to $292,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate location, experience, and expertise. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

This role is based in San Francisco, CA and is Hybrid. Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees based in those locations are expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

To apply, please use the application link provided on the Gusto careers page. If you don't think you meet all of the criteria but are still interested, please apply. Gusto is an equal opportunity employer and provides reasonable accommodations for qualified individuals with disabilities.