Head of SEO & AEO

Asana is seeking a data-driven Head of Global SEO/AEO to own worldwide organic growth strategy and execution. This role will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline. The role manages an in-house team alongside external agencies and contractors, pioneering AI-mediated discovery to win in the new AI-search era.

• Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding PLG & SLG GTM motions, accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets.
• Build the business case for investment in SEO/AEO, owning channel forecast, budget, and reporting cadence for executive leadership.
• Own and evolve end-to-end AEO strategy, building measurement for brand visibility and citation in AI answer engines.
• Direct SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent and converts traffic.
• Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity to PLG and SLG conversion.
• Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy.
• Build, hire, and lead a high-performing SEO/AEO team, making resource decisions around agency partners and agent vs. human deployment.
• Serve as executive-facing SME on SEO/AEO, presenting strategy, performance, and market shifts to senior leadership.

• 10+ years in SEO with senior team leadership experience in B2B SaaS, with a track record of scaling organic into a major revenue-generating acquisition channel across global regions.
• Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial starts, MQLs, and pipeline.
• Hands-on experience building an AEO strategy, running experiments, establishing measurement, and driving results in AI answer engines.
• Deep technical SEO fluency across site architecture, structured data/schema, Core Web Vitals, and international SEO, with credibility working alongside engineering teams.
• Rigorous, data-driven operating style with experience building models, running experiments, making evidence-based prioritization calls, and applying SQL skills.
• Proven team leadership experience hiring, coaching, and developing talent across multiple regions and time zones.
• Executive presence with the ability to influence Product, Engineering, and Marketing leadership.

Estimated base salary range: $218,000 - $256,000. Additional components may include equity, sales incentive pay (for most sales roles), and benefits. Benefits include mental health, wellness & fitness benefits, career coaching & support, inclusive family building benefits, long-term savings or retirement plans, and in-office culinary options.