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Marketing Operations Manager

Cockroach Labs
Hybrid - NYC or Austin, TX, 3 days/week (Mon, Tue, Thu)Updated 18h ago
Base salary
$95k–$125k
Published base salary range
Location
Hybrid - NYC or Austin, TX, 3 days/week (Mon, Tue, Thu)
Remote eligibility
Employment
Full-time
Mid-level
Role family
Marketing
Developer tools
Apply on cockroachlabs.com
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About the job

About Cockroach Labs

Cockroach Labs builds CockroachDB, a distributed SQL database designed to survive failures, scale without compromise, and adapt to changing conditions automatically. The company is building a modern, AI-first marketing organization and is looking for a Marketing Operations Manager to combine operational excellence with emerging AI technologies to scale the go-to-market engine.

Role

You will work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering, and join a best-in-class Marketing Operations team. You will have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce, and a GTM Engineering team.

Responsibilities

  • Operationalize and optimize global campaigns across Marketo and Salesforce, managing segmentation, attribution, QA, and ongoing automation improvements.
  • Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.
  • Support execution of field programs, webinars, executive events, and roadshows; manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.
  • Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing; own the operational health of key marketing technology integrations, including PLG tracking.
  • Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency; translate emerging AI technologies into practical improvements across the marketing org.

Qualifications

  • 3+ years of marketing operations experience in a B2B enterprise go-to-market environment.
  • Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations.
  • Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization.
  • A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions.
  • A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action.
  • Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level.
  • Strong project management skills and attention to detail.
  • An entrepreneurial, self-starter mindset with proactive communication habits.

Compensation & Benefits

The annual anticipated base salary range for U.S. candidates is $95,000—$125,000 USD. The Total Rewards package includes stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

Application Instructions

Applicants should apply via the Careers Page.

Skills & tags

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