Marketing Operations Manager

Cockroach Labs builds database technology trusted to power mission-critical applications. As AI transforms software creation and operation, Cockroach Continuum brings individual databases into one fleet designed for agentic applications, where AI agents help teams provision, scale, and optimize workloads at machine speed.

We are building a modern, AI-first marketing organization and are looking for a Marketing Operations Manager who is excited about combining operational excellence with emerging AI technologies to help scale our go-to-market engine. This role is ideal for someone who loves building systems, optimizing processes, and finding new ways to automate repetitive work. You will work closely with stakeholders across Demand Generation, Field Marketing, RevOps, and GTM Engineering, and join a best-in-class Marketing Operations team that values collaboration, knowledge sharing, experimentation, and continuous improvement. You will have access to tools such as Clay, Openprise, n8n, leading LLM platforms, Marketo, Salesforce, and a GTM Engineering team to help bring new ideas to life.

• Operationalize and optimize global campaigns across Marketo and Salesforce — managing segmentation, attribution, QA, and ongoing automation improvements.
• Own email operations org-wide, including campaigns, nurtures, and lifecycle programs, with a focus on deliverability, personalization, and performance.
• Support execution of field programs, webinars, executive events, and roadshows; manage registration workflows, attendee tracking, post-event follow-up, and pipeline attribution.
• Serve as primary Marketo administrator; maintain database health through enrichment, deduplication, lead scoring, and routing; own the operational health of key marketing technology integrations, including PLG tracking.
• Build and optimize automation workflows using n8n, Openprise, Clay, and APIs to eliminate manual work and improve operational efficiency; translate emerging AI technologies into practical improvements across the marketing org.

• 3+ years of marketing operations experience in a B2B enterprise go-to-market environment
• Deep expertise in Marketo and Salesforce across campaign operations, lead management, and system integrations
• Experience building high-performing email and cross-channel nurture programs, with strong command of deliverability, metrics, and optimization
• A track record of designing and scaling AI-enabled workflows that improve how work gets done across teams or functions
• A demonstrated ability to identify and integrate AI tools that reduce friction and shorten the time from insight to action
• Experience embedding AI into repeatable processes to increase speed, consistency, and output quality at a system level
• Strong project management skills and attention to detail
• An entrepreneurial, self-starter mindset with proactive communication habits

The annual anticipated base salary range for U.S. candidates is $95,000—$125,000 USD. Total Rewards package includes stock options, medical insurance, vision insurance, dental insurance, life and disability insurance, funds towards professional development resources, flexible paid time off, 11 paid holidays a year, 10 paid sick days a year, paid parental leave, a 401(k) plan, and wellbeing benefits.

Applicants should apply via our Careers Page.