Marketing Strategy & Planning Manager

As Marketing Strategy & Planning Manager at Twilio, you will be a critical engine driver of our global marketing organization. You will turn strategic vision into operational reality—managing the infrastructure, processes, and data-driven insights that allow our marketing team to scale predictably and efficiently. This is a high-impact role requiring a blend of analytical execution and sharp project management skills.

• Translate business goals into actionable marketing strategies and scalable operational frameworks.
• Deep-dive into complex marketing performance data, surface trends, identify bottlenecks, and package findings into clear, actionable reports for leadership.
• Diagnose opportunities to improve the marketing funnel and pipeline creation; maintain and optimize our marketing measurement foundation; track account-to-opportunity mapping, pipeline attribution models, and funnel velocity metrics.
• Lead day-to-day Marketing project management, tracking execution of critical cross-functional initiatives and translating high-level corporate goals into actionable project roadmaps.
• Act as the strategic communication bridge between Marketing & GTM.

• 3-5 years of experience in Marketing Operations, Revenue Operations, or Management Consulting within a B2B SaaS environment.
• Exceptional collaboration skills with a demonstrated ability to work across matrixed teams (Marketing, Sales, Finance, Analytics).
• Strong proficiency with business intelligence tools (e.g., Tableau), CRM platforms (Salesforce), and marketing automation systems.
• Comfortable navigating technical conversations regarding data architecture, API integrations, and lead routing, while equally comfortable discussing core business metrics like CAC, LTV, and ROI.
• Excellent organizational and project management skills; thrive in fast-paced, rapidly changing environments.
• Desired: Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools); experience with Tableau or other BI platform; experience leading significant cross-functional initiatives with minimal oversight.

Estimated pay ranges: $116,960 - $146,200 for Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C.; $123,760 - $154,700 for New York, New Jersey, Washington State, or California (outside SF Bay area); $137,520 - $171,900 for San Francisco Bay area, California. This role may be eligible for Twilio's equity plan and corporate bonus plan. All roles generally eligible for: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

This role is remote, but not eligible to be hired in CA, CT, NJ, NY, PA, WA. Occasional travel may be required for project or team in-person meetings.

Apply via the official Greenhouse posting. Applications intended to be accepted until October 31, 2026, but may change based on business needs.