Principal, Marketing Insights

Fivetran makes data access as simple and reliable as electricity, delivering customer data into warehouses, canonical and ready to query, with no engineering or maintenance required.

The Principal of Marketing Insights sits at the intersection of growth strategy, investment planning, and performance analytics. You will partner with the office of CMO, marketing leadership, and cross-functional analytics teams to determine where we invest, how we improve performance, and what it will take to achieve our growth targets. This is a high-visibility leadership role during a period of significant organizational change.

• Translate company growth targets into marketing plans with clear priorities, investment requirements, and performance assumptions.
• Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs.
• Own marketing's pipeline planning models and assumptions, coordinating inputs across regions, segments, channels, and motions.
• Shape recommendations for allocating resources across programs, channels, regions, and segments based on expected business impact.
• Evaluate tradeoffs between headcount and program investment, partnering with Finance and marketing leaders to improve resource productivity.
• Lead weekly and monthly marketing performance reviews, focusing leadership on the decisions and actions needed to achieve targets.
• Set the strategic analysis agenda around the business questions most consequential to marketing growth and efficiency.
• Define the metrics, scorecards, and decision tools marketing leaders need to manage performance.

• 8+ years experience in marketing strategy, GTM analytics, or business performance within B2B SaaS, with scope and impact consistent with director-level leadership.
• Demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.
• Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.
• Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively.
• Proven ability to lead cross-functional initiatives and drive recommendations through to execution and results.
• Deep understanding of B2B SaaS metrics, including pipeline, ARR, conversion, velocity, acquisition costs, and attribution.
• Hands-on fluency with SQL and BI tools such as Looker.
• Working knowledge of Salesforce and marketing automation platforms such as Marketo.
• Clear executive communication, with the ability to connect detailed analysis to business decisions.

• Experience navigating a merger, organizational integration, or significant GTM transformation.
• Experience with experiment design, incrementality measurement, predictive modeling, or cohort analysis.
• Familiarity with the modern data stack, including Fivetran, dbt, Snowflake, and Looker.
• Background in data infrastructure, developer tools, or analytics software.

Oakland Pay Range: $179,670—$224,587 USD. Perks include 100% employer-paid medical insurance, generous paid time away, RSU stock grants, professional development, and more.