Lead Product Marketing Manager

Affirm is a fintech company that provides transparent, predictable payment solutions, helping people pay over time with no hidden fees. The company uses advanced technology and analytics to serve a broad population.

As a Lead Product Marketing Manager, you will play a strategic and hands-on role in shaping how merchants experience Affirm's products. You will define product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This is a highly cross-functional role requiring strong product intuition, strategic thinking, and a bias for action.

• Shape product strategy through customer and competitive insights, partnering with Product to inform the roadmap.
• Lead end-to-end GTM strategy and execution for high-impact initiatives, from beta to full launch, including value propositions, segmentation, and launch measurement.
• Design and execute programs to drive merchant engagement and adoption at scale, collaborating with Sales, Customer Success, Enablement, and Partnership.
• Develop messaging and materials for key client-facing moments, including bi-annual roadmap meetings with top merchants.
• Navigate ambiguity, manage multiple high-priority initiatives, and drive alignment across cross-functional teams.
• Leverage business and product acumen to shape GTM and product decisions aligned with company objectives.
• Serve as a culture carrier, championing Affirm's values and fostering collaboration and innovation.

• 8+ years of experience in product marketing, product management, or a similar role, ideally in Payments or Fintech.
• Proven track record of leading product launches and driving GTM strategy.
• Strategic thinker with strong business acumen and ability to connect customer needs, market trends, and product development.
• Excellent communication and storytelling skills.
• Highly analytical mindset, confident with data and able to extract insights.
• Experience navigating ambiguity and driving alignment in fast-paced environments.
• Proven ability to collaborate and influence cross-functionally.
• Outstanding prioritization and project management skills.

Base pay range: $185,000 - $245,000 for CA, WA, NY, NJ, CT; $164,000 - $224,000 for all other U.S. states. Total compensation may include equity rewards, monthly stipends for health, wellness, and tech spending, and benefits including 100% subsidized medical, dental, and vision coverage for employees and dependents. Flexible time off and generous holiday calendars are provided. Employee stock purchase plan (ESPP) available.

Apply via the provided link. Visa sponsorship is not available for this position.