Senior Product Adoption Strategist, Shopping

Reddit is a community of communities, built on shared interests, passion, and trust. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. The Product Adoption team’s mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts. In this role, you will be responsible for scaling ads product adoption across Large Customer Sales (LCS) advertisers in the United States. You will partner with Sales to pitch, onboard, activate, and grow advertisers on Reddit’s most critical product solutions, with a particular focus on Shopping products utilization. You will enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success. You will also advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit’s PMM and Product teams.

• Lead efforts to scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
• Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United States.
• Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
• Partner closely with Sales, Product, Product Marketing Management (PMM), Revenue Strategy & Analytics teams, GTM Enablement, and more in alignment to strategic goals.
• Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
• Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
• Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.

• 5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
• Strong background in product adoption, growth, or sales strategy within the digital advertising industry.
• Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.

• Passion for understanding client needs and delivering solutions that drive their success.
• Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
• Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
• Familiarity with AI tools and automation skills, including ability to leverage AI for workflow optimization and productivity.
• Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k with Employer Match
• Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Paid Volunteer Time Off
• Generous Paid Parental Leave

The base salary range for this position is $168,000—$235,200 USD. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave.