Senior Product Design Manager, Banking

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses nationwide. The company has teams in Denver, San Francisco, and New York.

This is a leadership role empowering a team of Product Designers. As the first Design Leader for Gusto's Banking team, you will lead design across two products: Wallet, an established product helping workers manage their pay, and SMB Banking, a newer banking product for small businesses. This is a player-coach role, balancing hands-on craft with people leadership.

• Manage an initial team of 3 designers and hire to build your team.
• Build rituals, hiring pipeline, and planning cadence spanning both Consumer and Business Banking.
• Coach designers working on optimizing a live product (Wallet) and defining a new one (SMB Banking).
• Co-create goals and success metrics with product and engineering partners.
• Raise the bar on Wallet's quality standard and define a new standard for Business Banking.
• Stay hands-on: review and sometimes do design work on highest-stakes decisions, especially on SMB Banking's path to beta.
• Partner as an equal in the EPD trio with Banking's PM and engineering leads, and partner with Risk, Compliance, Legal, Data, and Ops.
• Ensure Banking's products fit cohesively into Gusto's broader financial ecosystem.
• Build individualized career development plans with each direct report.
• Represent Banking's design needs to senior design leadership.

• 10+ years of product design experience, including 4+ years of people management experience, ideally with senior designers or higher.
• Established manager who has worked as a player-coach before.
• Experience managing designers across products at different stages, such as an established, metrics-driven product alongside a true 0-1 effort.
• Portfolio and management track record showing high-quality work in consumer or business financial products — fintech, banking, or financial platforms strongly preferred.
• Experience partnering with Risk, Compliance, or Legal on regulated financial products (KYC/KYB, identity verification, money movement rails, partner bank relationships) is a strong plus.
• Experience incorporating AI tools and practices into how a whole design team works.

Cash compensation range: $178,000/yr to $253,000/yr in San Francisco and New York; $147,000/yr to $215,000/yr in Denver. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

Hybrid in Denver, New York, or San Francisco. Employees based in those locations will be expected to work from the office on designated days approximately 2-3 days per week.