Senior Product Manager, Ads - Shopping Catalogs

Reddit is a community of communities built on shared interests, passion, and trust. It hosts 100,000+ active communities and approximately 130 million daily active unique visitors, making it one of the internet's largest sources of information.

Shopping at Reddit is one of the company's biggest bets, core to its monetization strategy. Dynamic Product Ads (DPA) is one of the fastest-growing verticals. The Shopping product org has end-to-end ownership of how advertisers and Redditors interact with products and purchasing decisions.

The Product Catalog is the single source of truth for product data across paid and organic Shopping, powering shopping products and the Product Knowledge Graph (PKG). We're hiring a Product Manager to own Catalogs and Applied PKG end-to-end, turning this asset into a platform that drives ROAS and powers product discovery across Reddit. This role sits at the intersection of advertiser tooling, product & content understanding, and user experiences, partnering with the Catalogs engineering team, Ads Content Understanding (ACU) team, and the Shopping product team.

• Cut advertiser onboarding friction and prepare for the next phase of Shopping @ Reddit, moving catalog onboarding from days to hours through better error handling, automated feed-issue resolution, productID/item-group-ID matching improvements, and URL-to-catalog automation.
• Stand up the foundations of a Reddit Merchant Center.
• Ship the next phase of catalog innovation: LLM-based catalog enrichment (fill missing attributes, improve descriptions, derive gender/age/category), catalog-driven ad overlays (e.g., 'Popular with Redditors', 'Top Pick', price/promo), and Catalog Insights showing organic and paid performance.
• Help advertisers with catalog diagnostics to improve performance on ads and organic offerings.
• Own the Catalogs & Applied PKG vision, defining the 1–3 year strategy to turn Catalogs into a platform connecting Reddit's paid and organic Shopping surfaces.
• Unlock new advertiser demand through catalog capabilities: land Limitless Catalogs (20M+ product catalogs for large retailers), regional metadata for global clients, and the Shopify integration for SMB Shopping.
• Build the Universal Catalog and Applied PKG, collaborating with content understanding teams to connect ad catalogs to the Product Knowledge Graph and organic product mentions.
• Represent Catalogs and Applied PKG in Shopping leadership reviews and exec readouts.

• 5+ years of Product Management experience, with at least 3 years in AdTech, retail media, marketplaces, or shopping/e-commerce platforms.
• Commerce / Product Understanding: experience with product knowledge graphs, product entity resolution, or product taxonomies at scale; understanding of digital shopping across organic or paid products.
• AI fluency: comfortable creating scalable agentic workflows, using AI for data analysis and task automation; evidence of building AI products.
• 0-1 instincts with execution rigor: scope an MVP, ship it, and operate it; built net-new and improved a running production system.
• Cross-functional leadership: delivered initiatives spanning 3+ engineering teams plus PMM, Sales, and Ops; communicate effectively with executives and earn trust with senior engineers.
• Bias to action: comfortable making decisions with imperfect information, making reasonable risk/reward tradeoffs, and recovering fast when wrong.

• ML fluency: shipped ML-powered products in ads, content personalization, retrieval, ranking, or content understanding; reason about retrieval, candidate selection, ranking signals, and tradeoffs between LLM-derived and traditional features.
• Experience with LLM-driven content understanding or feature engineering.
• Experience shipping for SMB-via-platform channels (Shopify, WooCommerce, BigCommerce).
• Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console.

• 100% remote opportunity (with 4 office locations for hybrid/onsite work preference in NY, SF, LA, and Chicago)
• Competitive salary and equity options
• Comprehensive health benefits (medical, dental, vision) & workplace perks (home office set up stipend etc.)
• Generous 401k matching
• Flexible vacation policy
• Paid parental leave (4+ months)
• Family planning support
• Paid volunteer time off

Base salary range: $190,800—$267,100 USD. This role is eligible for equity in the form of restricted stock units, and may be eligible for commission. Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave.