Sr. Director, Demand and Digital Marketing

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. Elastic's complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

We are seeking a transformational Senior Director, Demand and Digital Marketing to redefine customer engagement, demand creation, and revenue growth at Elastic in the AI era. Moving beyond basic program optimization, you will shape our digital strategy, modernize the marketing operating model, and build an AI-enabled organization that delivers measurable business impact. As a senior member of the Marketing Leadership Team reporting into the CMO, you'll lead a global organization of experienced marketing leaders while partnering closely with Product Marketing, Web, Sales, Revenue Operations, Product, Customer Success, and Executive Leadership to influence GTM strategy and accelerate pipeline growth.

• Execute Elastic's global digital strategy across paid media, integrated campaigns, and lifecycle email marketing.
• Build an AI-powered, automated demand engine using predictive analytics to maximize pipeline across channels, replacing legacy approaches with data-driven experiences.
• Lead the evolution of Elastic's digital presence from awareness to conversion, optimizing interactions through personalization, AI, and continuous testing.
• Champion emerging marketing technologies and automation to accelerate campaign execution, enhance customer journeys, and enable real-time organizational decisions.
• Lead Elastic's end-to-end integrated campaign strategy for Search AI, Observability, and Security solutions.
• Align full-funnel programs with GTM priorities and customer journeys to resonate with developers and technical decision-makers.
• Partner cross-functionally with Brand, Product Marketing, Sales, and Customer Success to ensure digital investments support business goals.
• Champion the voice of Elastic's existing customer base across digital and campaign channels.
• Partner with Renewals, Customer Success and Product to develop lifecycle programs, expansion campaigns, and advocacy initiatives that deepen retention, accelerate upsell, and turn customers into vocal champions.
• Lead and develop a global organization of marketing leaders responsible for Digital, Paid Media, Campaigns, Email Marketing, and Lifecycle Marketing.
• Serve as the leader for Digital & Campaigns within Elastic's broader GTM organization.
• Own the measurement framework connecting digital engagement to business outcomes.
• Define key KPIs—from acquisition to pipeline and revenue—using data to guide investments, prioritize opportunities, and improve performance.
• Manage and optimize global digital marketing budgets to maximize growth, efficiency, and business impact.

• 15+ years leading B2B marketing organizations across digital marketing, integrated campaigns, demand generation, and GTM strategy.
• 7+ years leading global teams, building high-performing organizations, and developing leadership talent.
• Proven enterprise SaaS GTM success, with deep knowledge of complex buying journeys, sales motions, and technical/executive marketing.
• Strong understanding of digital ecosystems, including paid media, martech, analytics, attribution, and AI-enabled marketing.
• Experience leveraging generative AI, predictive analytics, and automation to enhance marketing effectiveness and business outcomes.
• Exceptional executive presence with a track record of influencing senior stakeholders and driving cross-functional global change.
• Experience managing global digital marketing investments and optimizing multimillion-dollar budgets for growth and efficiency.
• A builder's mindset biased toward innovation, experimentation, and continuous improvement.

The typical starting salary range for this role is $200,400—$316,900 USD. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply: $240,300—$380,200 USD. This role is eligible to participate in Elastic's stock program. The total rewards package includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits. Additional benefits include health coverage for you and your family in many locations, flexible locations and schedules for many roles, generous vacation days, up to $2000 match for financial donations and service, up to 40 hours each year for volunteer projects, and a minimum of 16 weeks of parental leave.

To apply, please use the application link provided. For accommodation requests during the application or recruiting process, email candidate_accessibility@elastic.co.