Senior Social Measurement Lead

Airbnb is seeking a Senior Social Measurement Lead to build an effective social media measurement strategy for Airbnb's global marketing and comms teams. This role covers all content published on owned channels, social elements of marketing and comms campaigns, and influencer and creator programs. The right candidate will identify, structure, and activate the right data, turning raw performance information into usable insights and decisions that move the business forward. This is a greenfield opportunity to define how Airbnb measures social media, from frameworks and tools to performance storytelling.

• Define and own Airbnb's social measurement strategy, standardizing frameworks, KPIs, and success criteria across platforms and regions.
• Elevate reporting into strategic storytelling, synthesizing data into E-team-ready narratives that connect social performance to broader marketing goals.
• Lead a global test-and-learn agenda, designing experiments with clear hypotheses and success criteria.
• Drive insights and optimization by analyzing cross-platform performance to surface growth levers and content opportunities.
• Apply AI to accelerate analytical depth and speed, building custom reporting views and automating workflows.
• Own the social measurement tool landscape, maintaining expert knowledge of platform-native analytics (TikTok, Instagram, YouTube) and third-party tools (e.g., Sprinklr, CreatorIQ, Brandwatch, Tubular).
• Partner with Consumer Insights to enrich research with social-native observations.
• Be hands-on with data, independently pulling, querying, and analyzing data across platforms and internal tools.

• 15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform.
• Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools.
• Strong analytical and technical skills, with experience in data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools).
• Proven ability to translate complex data into clear, compelling narratives for cross-functional teams and executive leadership.
• Experience leading test-and-learn agendas and applying experimentation frameworks.
• Track record of influencing cross-functional stakeholders in complex, matrixed organizations.
• Comfortable operating at both strategic and executional levels.
• Demonstrated hands-on proficiency with AI tools for analytical work.
• Deep familiarity with the social measurement tool landscape, including ability to model or extrapolate data not directly available through public sources.

Base pay range: $192,000—$235,000 USD. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

US - Remote Eligible. Must live in a state where Airbnb, Inc. has a registered entity. Some states are excluded; see the up-to-date list on the careers page.

Apply through the Airbnb careers page for this position.