Staff / Principal

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses nationwide. With teams in Denver, San Francisco, and New York, Gusto is building a workplace that reflects the people it serves. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

Gusto is expanding its in-house creative studio. As a Staff Brand & Motion Designer, you will own creative work from early concept through final delivery, making judgment calls on typography, composition, color, and motion. You will help introduce motion as a foundational part of brand building, and direct AI-generated creative work, setting the standard for what is on-brand. You will design and evolve brand systems, including motion guidelines, templates, and guardrails, and partner with cross-functional teams across marketing, product, and growth.

• Design and execute visual and motion work across product launches, product education, brand campaigns, events, and digital channels.
• Design and evolve brand systems, including motion guidelines, templates, and guardrails.
• Integrate motion into the brand design process, establishing principles and patterns for animation.
• Direct and evaluate AI-generated creative work, setting the standard for what's on-brand.
• Use AI tools to compress the distance between concept and execution.
• Partner closely with other creatives and cross-functional partners.
• Build repeatable templates and workflows for faster turnaround.
• Maintain brand integrity across deliverables, including those where AI tools played a role.

• 6+ years of experience in brand design, visual design, and motion for in-house studios, agencies, or content teams.
• A portfolio demonstrating robust design skills and creative thinking, including brand identity, product marketing, campaigns, and digital content, with examples of AI involvement.
• Robust design instincts across typography, color, composition, and motion direction.
• Expert proficiency in motion design principles and tools—Figma, Adobe Creative Cloud, and motion tools like Cavalry, Rive, and Lottie.
• A demonstrated point of view on AI in creative work.
• Comfort migrating between big, brand-defining work and fast-turn executional needs.
• Proficient collaboration skills across creative, production, marketing, and product partners.
• A maker mindset.
• Experience developing or contributing to creative standards for AI-assisted production.

The cash compensation range for this role is $146,000/yr to $183,000/yr in Denver & most remote locations, and $177,000/yr to $222,000/yr in San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise.

All full-time employees receive competitive base pay, benefits, and equity (RSUs).

Apply through the provided link.