Staff / Principal

NerdWallet is on a mission to bring clarity to all of life's financial decisions. We've built an inclusive, flexible, and candid culture where you're empowered to grow, take smart risks, and be unapologetically yourself. Whether remote or in-office, we support how you thrive best.

We're looking for a deeply analytical Staff Marketing Manager to help our customers navigate some of the biggest financial decisions of their lives, from choosing a credit card to refinancing a loan to building an emergency fund. In this role, you will operate as a lead individual contributor who owns the email and push notification channel end-to-end, from strategic planning through execution, testing, and scaled program management. You'll create and manage email and push notifications in partnership with creative and data science, optimizing for business and customer outcomes via personalization and data driven insights. You will lead through influence - partnering closely with Product, Engineering, Analytics, and Design to shape system architecture, run rigorous A/B tests, and build experiences that move business metrics. As the primary driver of channel performance, you will translate data into actionable insights and reporting results and ROI up to leadership. This role reports to the Chief Product Officer.

• Own and execute email channel strategy from end-to-end, including planning, launch, post-test analysis, and program scaling and management.
• Collaborate on email and push notification system architecture with product, engineering, analytics, and data science - providing input on system architecture, objective function, and net new model development.
• Partner cross-functionally with Product, Analytics, and Design to create and test integrated user experiences and optimizations that drive impact towards business goals.
• Manage program performance and track ROI across email and push, identifying trends and reporting results to leadership.
• Drive rigorous A/B testing across creative, landing pages, and audience targeting.
• Build and maintain reporting frameworks to scale the program, constantly evaluating systems to look for opportunities.
• Effectively communicate campaign metrics, trial data, and best practices to relevant stakeholders to advise future campaign strategy.
• As a mentor, provide guidance and sharing best practices as needed to support team growth and development.
• Proactively look for ways to optimize day-to-day processes to increase team and campaign velocity.

• 7+ years of experience in a professional setting, working with data and cross functional stakeholders.
• Strong analytical skills; comfortable pulling insights from data to guide strategy and prove impact.
• Familiarity with SQL and/or HTML is a plus.
• Experience managing budgets and reporting on performance against KPIs.
• Excellent collaboration skills - you work well with cross-functional partners and can influence without direct authority.
• Owner mentality with a bias for action.
• AI literate, with ability to wield tools to build on your own.
• Bachelor's degree in a technical field (mathematics, economics, engineering, statistics) or equivalent experience.

• Experience in fintech, consumer finance, or a regulated industry — nice to have.
• Experience with Braze Engagement platform.

Compensation: $96K – $180K, offers equity.

Benefits include: industry-leading medical, dental, and vision health care plans; flexible vacation time off + 11 holidays + holiday company shutdown; new parent leave; mental health support; paid sabbatical after 5 years; health and dependent care FSA and HSA with monthly NerdWallet contribution; monthly wellness stipend, cell phone stipend, and wifi stipend (remote only); work from home equipment stipend and co-working space subsidy (remote only); 401K with 4% company match; disability and life insurance with employer-paid premiums.

Apply via the provided application link.