Staff Web Growth Marketing Manager

Fivetran and dbt Labs are joining forces to deliver the data infrastructure layer that helps organizations move, transform, and trust their data. Fivetran automates data movement across systems, clouds, engines, and tools; dbt Labs pioneered analytics engineering. Together, they support thousands of organizations building a trusted foundation for analytics, AI, and business decisions.

Fivetran is seeking a strategic Staff Web Growth Marketing Manager who combines deep web growth marketing expertise with a hands-on execution mindset. This senior individual contributor will define and drive strategy for high-impact web experiences, leading complex initiatives from concept through launch, experimentation, optimization, and measurement. The role partners with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities and deliver measurable outcomes.

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences.
• Own high-impact web growth initiatives end-to-end, from strategic planning through launch, optimization, and performance analysis.
• Write comprehensive business requirements documents (BRDs) to translate vision into implementation plans.
• Leverage behavioral analytics, user research, and market trends to optimize user journeys and inform decisions.
• Develop and execute experimentation roadmaps across critical user journeys (Homepage, Navigation, Pricing, Signup) to improve acquisition, conversion, and pipeline.
• Identify emerging opportunities in AI, personalization, and web technologies to influence roadmap direction.
• Mentor teammates and serve as a subject matter expert to raise execution maturity.

• Proven ability to develop and execute long-term web growth strategies driving acquisition, conversion, and pipeline.
• Deep expertise in behavioral analytics, experimentation strategy, and conversion rate optimization.
• Exceptional cross-functional leadership and influence with executive stakeholders.
• Strong prioritization and tradeoff evaluation skills.
• Experience creating scalable operational frameworks and documentation.
• Excellent written and verbal communication, presenting to senior leadership.

• Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
• Experience leveraging AI to accelerate marketing workflows.
• Passion for mentoring peers.

Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, Excel/Gsheets.

Denver Pay Range: $148,850.50—$186,063 USD. Benefits include 100% employer-paid medical insurance, generous paid time away (including paid vacation or flexible/unlimited vacation, paid sick time, inclusive parental leave, paid holidays, year-end Global Week of Rest, volunteer days off), RSU stock grants, professional development and training opportunities, company virtual happy hours, free food, team-building activities, monthly cell phone stipend, and access to a mental health support platform. Benefits may vary by country and worker type.

Apply via the Fivetran careers page for this role.