Mark Wahlberg wants to take on the longevity-startup crowd with an affordable gym concept
Mark Wahlberg, who once sank money into a gym chain that got kicked off the NYSE, is now building his own, and he promises you’ll get a cold plunge, a blood panel and a protein muffin without needing a trust fund.
Mark Wahlberg is back in the gym business, but this time he’s not just writing a check. The actor, who once backed a fitness chain that ended up delisted from the New York Stock Exchange, is now building his own concept. The pitch is straightforward: deliver the perks of the longevity craze—cold plunges, blood panels, protein muffins—without the five-figure membership fees that have become standard among wellness startups.
Read full analysis →