Activation Sales Development Representative I

Instacart is transforming the grocery industry, providing grocery delivery and household goods. The company is a Flex First team, allowing employees to choose where they work—from home, an office, or elsewhere—while staying connected through in-person events.

This role is part of the Brand Partnerships team within the Business Development group. As an Activation Sales Development Representative I, you will generate new business opportunities by identifying, contacting, and qualifying potential customers. You will manage leads through the sales pipeline, set meetings, follow up on leads, and track progress towards sales goals.

The Instacart Brand Partnerships SDR team builds relationships with Emerging-Scaled advertisers pre-activation, helping them set up and launch successful ad campaigns.

• Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
• Conduct high-volume daily activities including outbound calls, emails, and social selling.
• Create sales collateral, case studies, and custom stories to communicate platform benefits to CPG advertisers.
• Meet and exceed KPIs such as retention rate, revenue generated, and live advertiser percentage.
• Utilize SFDC and sales engagement tools to prioritize leads and engage brands.
• Ensure accurate contact mapping and track contact movement updates.
• Engage active advertisers to drive increased investments.
• Identify opportunities to standardize materials and processes.
• Deliver excellent customer experience through strong project management.
• Collaborate with product teams to prioritize product improvements.

Minimum: Previous sales or business development experience, preferably in advertising; strong written and verbal communication; proven track record of meeting sales targets; excellent organizational and project management skills; detail-oriented; ability to adapt to a fast-paced environment.

Preferred: Strong advertising industry knowledge and understanding of CPG advertising; familiarity with CRM software (e.g., Salesforce) and sales engagement tools.

Base pay ranges vary by permanent work location:

• CA, NY, CT, NJ: $48,000—$50,000 USD
• WA: $46,000—$48,000 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $44,000—$47,000 USD
• All other states: $40,000—$42,000 USD

OTE range: $49,500—$63,000 USD. This role includes a Sales Incentive Plan with variable incentive based on individual sales performance.

Apply via the provided link.