Associate Manager, Digital Media and Paid Social

As Associate Manager, Paid Social, you will drive performance and execution of paid social campaigns across Meta, TikTok, Pinterest, Reddit, and emerging channels like LinkedIn. You will be strategic and proactive, playing a crucial role in meeting performance targets and driving full-funnel execution across all Paid Social channels.

• Monitor campaign performance across Meta, TikTok, Pinterest, and emerging channels like LinkedIn and Reddit.
• QA campaigns/ads, identify improvements, and implement optimizations to exceed targets.
• Create comprehensive weekly reports and distill performance insights into actionable next steps.
• Present weekly, monthly, and quarterly reports to cross-functional teams and Growth Marketing leadership.
• Develop and implement innovative paid social strategies and tests aligned with marketing objectives.
• Develop A/B and multivariate testing calendars to identify winning creative, audience, and targeting strategies.
• Advise on budget allocation across channels based on last touch and MMM performance.
• Collaborate with internal Creative teams and external agencies to develop high-performing ads.
• Cultivate relationships with social vendor and agency partners.
• Create and maintain AI agents and agentic workstreams.

• 3+ years of hands-on experience in Paid Social media execution across Meta, TikTok, and Pinterest; LinkedIn and Reddit experience is a plus.
• Prior experience overseeing acquisition, retail, or e-commerce campaigns with clear results.
• Collaborative spirit and track record of working with Marketing, Creative, and Analytics teams.
• Understanding and practical experience in brand lift, conversion lift, A/B and multivariate testing methodologies.
• Ability to translate complex data into actionable insights.
• Consistent history of leading and balancing multiple projects and campaigns.
• Expertise in media-specific spreadsheet functionalities (pivot tables, VLOOKUPs, media formulas).
• Understanding of media pacing, flighting strategies, and channel-specific budgets.
• Experience presenting to small groups, including Director+ and cross-functional stakeholders preferred.
• Familiarity with Google Workspace tools (Sheets, Docs, Slides).
• Experience creating media-specific agentic workstreams is a bonus.

Base salary range: $106,300—$125,750 USD. Peloton offers a competitive total rewards strategy including annual equity awards, Employee Stock Purchase Plan, and region-specific health and welfare benefits. Benefits include medical, dental, and vision insurance, generous paid time off, short-term and long-term disability, mental health services, 401k, tuition reimbursement, student loan paydown plans, fertility and adoption support, up to 18 weeks of paid parental leave, child care and family care discounts, free access to Peloton Digital App, apparel and product discounts, commuter benefits, Citi Bike discount, and pet insurance.

Apply via the Peloton careers page: https://careers.onepeloton.com/en/all-jobs/?gh_jid=8059781