Staff Web Growth Marketing Manager

Fivetran and dbt Labs are bringing together two industry-leading companies with a shared mission: helping organizations unlock the full value of their data. Fivetran automates data movement across systems, clouds, engines, and tools, while dbt Labs pioneered analytics engineering. Together, they support thousands of organizations building a trusted foundation for analytics, AI, and better business decisions.

Fivetran is seeking a strategic Staff Web Growth Marketing Manager who combines deep expertise in web growth marketing with a hands-on execution mindset. This senior individual contributor will define and drive the strategy for high-impact web experiences, leading complex initiatives from concept through launch, experimentation, optimization, and measurement. The role partners with Web Design, Product Marketing, Demand Generation, Brand, Product, Engineering, Analytics, and executive stakeholders to identify growth opportunities and deliver measurable business outcomes.

• Define the long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences.
• Own high-impact web growth initiatives end-to-end, from strategic planning and requirements gathering through launch, optimization, and performance analysis.
• Write comprehensive business requirements documents (BRDs) to translate vision into strategic implementation plans.
• Leverage behavioral analytics, user research, and market trends to identify opportunities and optimize user journeys.
• Develop and execute experimentation roadmaps across critical user journeys, including Homepage, Navigation, Pricing, Signup, and other high-impact experiences.
• Partner with cross-functional teams and executive stakeholders to influence priorities and deliver cohesive web experiences.
• Identify emerging opportunities in AI, personalization, and web technologies.
• Mentor teammates and serve as a recognized subject matter expert.

• Demonstrated ability to develop and execute long-term web growth strategies that drive measurable business outcomes.
• Proven ability to balance strategic thinking with hands-on execution.
• Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
• Exceptional cross-functional leadership and influence.
• Strong prioritization skills and ability to evaluate tradeoffs.
• Experience creating scalable operational frameworks and documentation.
• Excellent written and verbal communication skills.

• Experience marketing technical B2B SaaS, enterprise software, or developer-focused products.
• Experience leveraging AI to accelerate marketing workflows.
• Passion for mentoring peers.

Webflow, Sanity, Optimizely, Google Analytics (GA4), Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel/Gsheets.

Oakland Pay Range: $158,051—$197,563.50 USD. Benefits include 100% employer-paid medical insurance, generous paid time away including paid vacation or flexible/unlimited vacation, paid sick time, inclusive parental leave, paid holidays including a year-end Global Week of Rest, volunteer days off, RSU stock grants, professional development and training opportunities, company virtual happy hours, free food, team-building activities, monthly cell phone stipend, and access to a mental health support platform.

Apply via the job posting link.