Brand Marketing Manager

Affirm exists to give people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. The company helps people pay over time for almost anything, using advanced technology and analytics that look beyond FICO to serve a broader population than other lenders.

Brand and Communications shapes how the world sees Affirm, and how Affirm chooses to be seen. The team shows up where perception takes shape: in culture and press, across owned and paid channels, and within the company, holding a high standard for craft and clarity.

We're looking for a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand. You'll own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted and effective Affirm brand.

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns outside major seasonal moments.
• Translate business goals, audience insight, and brand strategy into briefs and recommendations that shape how Affirm invests in these moments.
• Drive early strategic thinking and lead brief development for partner campaigns, shaping how Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms work together on audience, narrative, channel roles, and definition of success.
• Advise teams on tradeoffs and complex calls, and review creative to ensure execution teams have what they need to build and ship excellent work.
• Set campaign GTM strategy and investment priorities across brand and partner moments, determining how Brand Operations resources timelines and workflow and how channel leads allocate budget.
• Build a learning culture by defining what's working across campaigns and turning it into reusable frameworks and standards.
• Own brand measurement and reporting in partnership with paid and analyst functions, both for brand overall and campaign by campaign.
• Maintain the integrity of the brand health tracker, hold execution partners accountable to the brief, and give leadership a clear, recurring read on what's working and what needs to change.

• 8-10 years in brand marketing, integrated marketing, or a closely related discipline, with experience managing full campaigns from strategy to launch, ideally at both an agency and in-house teams.
• Natural creative thinker and problem solver, able to partner and get strong creative out of a team.
• Track record of building brand awareness, equity, and differentiation through data and consumer insight, and can evaluate performance against business KPIs.
• Comfortable operating in a complex, matrixed marketing organization, capable of building alignment across cross-functional partners through influence.
• Uses data to develop and articulate a clear point of view, while staying collaborative and open to new information.

Bonus: Experience with extending campaigns to global markets, and working in fintech, financial services, or another trust-sensitive category is a plus.

CAN base pay range per year: $133,000 - $183,000. Total compensation may include monthly stipends for health, wellness and tech spending, and benefits including 100% subsidized medical coverage, dental and vision for you and your dependents. Employees may be eligible for equity rewards offered by Affirm Holdings, Inc. (parent company). Benefits also include flexible time off, generous holiday calendars, and an employee stock purchase plan (ESPP) that lets you buy Affirm stock at a discount.

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