Product Marketing Leader - Innovation & Experimentation

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses nationwide. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

We're looking for an experienced, customer-obsessed, AI-fluent product marketer to help bring new products, offers, and motions to market, and to find product-market fit through a growth-oriented test-and-learn approach. This role sits on a newly formed Experimentation team, built for work that doesn't yet have a settled audience or clear owner. You'll shape positioning before it's proven, test demand, learn fast, and iterate. Once an audience, product, and GTM motion are proven, the work hands off to existing product marketing pods.

• Lead go-to-market strategy and execution across product areas, partnering with Growth, Product, and Marketing to shape customer segmentation, pricing, and GTM motions.
• Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy.
• Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.
• Act as the strategic tissue across Product, Sales, Marketing, and Customer Experience to drive shared goals and orchestrate execution, leveraging technology.
• Build net-new processes/systems that didn't exist prior.
• Define success metrics and track performance across initiatives; drive regular reviews of GTM performance and lead iteration.

• Track record of shaping GTM strategy in ambiguous yet highly ambitious environments — 0-to-1 products, new markets, or building new motions within an existing company.
• Ability to move between strategic planning and hands-on execution; comfortable with ambiguity and bias toward action.
• Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.
• Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus.
• Highly AI fluent; able to build AI systems and unlock new ways of working through AI.

Cash compensation is targeted at $190,000 - $235,000/yr in Denver & Phoenix/Scottsdale, and $220,000 - $275,000/yr for San Francisco & New York. Final offers determined by multiple factors.

All full-time employees receive competitive base pay, benefits, and equity (RSUs).

Apply through the provided link.