Senior Product Marketing Manager

Instacart+ is Instacart's membership program, the connective tissue between the brand and its most loyal, high-value customers. This role owns the full go-to-market strategy for Instacart+, shaping positioning, messaging, and growth from acquisition campaigns to lifecycle strategies. Reports to the Director, Consumer Product Marketing.

• Own Instacart+ differentiated positioning against competing membership and subscription offerings.
• Identify moments where member value is highest and build messaging and lifecycle programs across email, push, in-app, and paid.
• Partner with growth and performance marketing teams to develop and test messaging frameworks that convert trial users and lapsed members.
• Bring member insights into roadmap conversations and own the brief, messaging, and channel strategy for new feature launches.
• Develop a compelling POV on the subscription and loyalty landscape.

• 8+ years of progressive marketing experience, with at least 4+ years in product marketing; consumer tech experience strongly preferred.
• Track record owning GTM strategy for a subscription, membership, or loyalty program.
• Deep fluency in subscription/loyalty marketing mechanics: acquisition, onboarding, engagement, churn.
• Ability to synthesize consumer research, behavioral data, and competitive signals into positioning and messaging.
• Proven ability to influence product roadmaps.
• Strong written and verbal communication; comfortable presenting to VP and C-suite.
• Experience partnering with growth, lifecycle/CRM, creative, and data science teams.
• Proficient in using data and A/B testing to develop and iterate on messaging.
• Bachelor's degree or equivalent practical experience.

• Experience marketing a subscription or loyalty program in a marketplace or two-sided platform context.
• Background with tiered benefits, earn/burn mechanics, or partner integrations.
• Experience running or partnering on member research (surveys, focus groups, UXR).
• Prior experience managing or mentoring PMMs or junior marketers.
• Familiarity with grocery or CPG retail marketing landscape.

Base pay range for Canadian candidates: CAN$153,000—$161,500 CAD. Eligible for new hire equity grant and annual refresh grants. Instacart provides market-competitive compensation and benefits.

Apply via the Instacart careers page.