Brand Marketing Manager

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. The Brand & Communications team shapes how the world sees Affirm, holding a high standard for craft and clarity.

We're looking for a Brand Manager to turn business priorities and consumer insight into campaigns that shift perception and drive measurable demand. You'll own campaign strategy from brief through launch and retros, aligning partners, sharpening priorities, and ensuring every expression builds a more distinctive, trusted and effective Affirm brand.

• Own campaign strategy and architecture for priority brand and partner moments, including co-marketing projects with key merchants and ongoing merchant and promotional campaigns.
• Translate business goals, audience insight, and brand strategy into briefs and recommendations.
• Drive early strategic thinking and lead brief development for partner campaigns, shaping how Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms work together.
• Set campaign GTM strategy and investment priorities across brand and partner moments.
• Build a learning culture, defining what's working across campaigns and turning it into reusable frameworks.
• Own brand measurement and reporting in partnership with paid and analyst functions.

• 8-10 years in brand marketing, integrated marketing, or a closely related discipline, with experience managing full campaigns from strategy to launch.
• Natural creative thinker and problem solver, able to partner and get strong creative out of a team.
• Track record of building brand awareness, equity, and differentiation through data and consumer insight.
• Comfortable operating in a complex, matrixed marketing organization.
• Uses data to develop and articulate a clear point of view.
• Bonus: Experience with extending campaigns to global markets, and working in fintech, financial services, or another trust-sensitive category.

Pay Grade - L, Equity Grade - 6. Base pay ranges: $165,000 - $225,000 per year for CA, WA, NY, NJ, CT; $146,000 - $206,000 per year for all other U.S. states. Total compensation may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits including 100% subsidized medical coverage, dental and vision for you and your dependents. Additional benefits include flexible spending wallets, time off, and an employee stock purchase plan.

Apply via the provided link. Visa sponsorship is not available for this position. Affirm is a remote-first company; this role is remote within the U.S.