Demand Generation Program Manager

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by more than 10,000 organizations. Built on open source and open standards, Grafana Cloud brings AI to observability and observability to AI. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. We are a 100% remote company with team members across 40+ countries.

Grafana's Demand Generation team creates and accelerates pipeline across the full customer journey. We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals, and agentic workflows. Our webinar program is one of the highest-leverage things we run: technical, practitioner-first sessions on a weekly cadence across AMER, EMEA, APAC and LATAM. We're hiring a Webinar Program Manager to own it. This is a specialist seat, not a generalist one. You'll inherit an established program with a documented process and a full handover, and you'll own the operating rhythm: the calendar, the presenters, the build and promotion of every session, the follow-up, and the reporting. This is not a 'run the playbook' role. Sessions run in parallel at a pace no one could manage by hand, so the way to raise quality is to keep automating the mechanics. We expect this person to build with AI as a default and treat automation as a first-class deliverable.

• Own the webinar calendar end to end: presenter booking, registration pages, campaign setup, promotion, live delivery, follow-up, and the flip to on-demand, across multiple regions and time zones.
• Keep sessions practitioner-first: brief technical presenters, shape the outline, and keep a session useful to the audience.
• Bring data to topic planning: use past performance and downstream pipeline quality to recommend what we run and what we retire, and lock the plan with demand gen and product marketing each quarter.
• Automate the production line: extend the automation behind session setup and promotion, including repurposing recordings into other content.
• Report on what happens after the session: connect sessions to product adoption and pipeline, report it honestly, and flag what isn't producing.
• Grow the program's reach: expand into additional languages and formats where the numbers justify it.

• 4+ years in demand generation, event marketing, or lifecycle marketing at a B2B software company (open source or developer-focused a plus).
• Hands-on ownership of a recurring webinar or virtual event calendar across multiple regions.
• Hands-on with a webinar platform (ON24, Zoom Webinars, Contrast, Goldcast or similar) and the plumbing behind it: CRM campaigns, registration sync, attendance data, follow-up triggers.
• Comfortable working with technical presenters.
• Hands-on with AI in your actual work: you've built automations or agentic workflows.
• Comfortable with data: you can pull your own numbers, sanity-check them, and build a program readout a VP would trust.
• Strong program management fundamentals.

• Content repurposing at scale: clips, blog, social, on-demand libraries.
• Localized program experience.
• Familiarity with the observability, monitoring or open source ecosystem.
• Customer.io, Salesforce and a modern data stack (BigQuery or similar).
• Experience with product-led motions alongside sales-led ones.

In Canada, the base compensation range for this role is CAD 101,000 - CAD 122,000. Actual compensation may vary based on level, experience, and skillset. All roles include Restricted Stock Units (RSUs). We operate a global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days.

Apply through the provided link.