Demand Generation Program Manager

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by more than 10,000 organizations. Built on open source and open standards, Grafana Cloud brings AI to observability and observability to AI. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital.

Grafana's Demand Generation team is responsible for creating and accelerating pipeline across the full customer journey — from first touch through expansion. We run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals surfaced directly to sales leaders, and agentic workflows that handle work that used to take teams of specialists. We're hiring a Demand Generation Program Manager — a generalist who can own programs across channels and audiences, with a first focus on our existing-customer motion: driving expansion and cross-sell demand within accounts that already use Grafana. This is not a 'run the playbook' role. We expect this person to build with AI as a default — designing agentic workflows that scale programs beyond what headcount alone could.

• Own customer lifecycle demand gen. Build and run programs that create demand inside our existing customer base — expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams.
• Work across channels, not in one. Support and strengthen programs across paid, email, events, web, and outbound as team priorities shift.
• Build agentic workflows. Use AI tools (Claude Code, agents, internal AI infrastructure) to automate program execution — audience building, content generation, signal detection, campaign QA — and treat automation as a first-class deliverable.
• Connect programs to the sales motion. Translate marketing signals into actions sellers actually take: account coverage, buying signals, campaign follow-up.
• Measure what matters. Instrument your programs, report on pipeline impact honestly, and kill what isn't working.

• 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company (open source / developer-focused a plus).
• Proven range: you've run programs in at least two or three channels (email/lifecycle, paid, events, web, outbound) and can point to pipeline results in each.
• Experience marketing to existing customers — expansion, cross-sell, or customer lifecycle programs — not just net-new acquisition.
• Hands-on with AI in your actual work: you've built automations or agentic workflows (or are visibly on that path).
• Comfortable with data: you can pull your own numbers, sanity-check them, and build a program readout a VP would trust.
• Strong program management fundamentals — you ship on time, communicate proactively, and work well with sales, product marketing, and ops without needing a coordinator.

• Experience with PLG or product-led motions alongside sales-led ones.
• Familiarity with the observability / monitoring / open source ecosystem.
• You've worked in Marketo, Salesforce, and a modern data stack (BigQuery or similar).
• You've written or shipped something public about AI in marketing operations.

In Canada, the base compensation range for this role is CAD 101,000 - CAD 122,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law.