Demand Generation Program Manager

Grafana Labs is the company behind Grafana Cloud, a fully managed observability platform trusted by more than 10,000 organizations. Built on open source and open standards, Grafana Cloud brings AI to observability and observability to AI. Customers include Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce. The company is 100% remote with team members across 40+ countries.

Grafana's Demand Generation team is responsible for creating and accelerating pipeline across the full customer journey. They run a modern, AI-forward operation: lifecycle email programs driven by an AI engine, territory-level buying signals, and agentic workflows. The Demand Generation Program Manager will own programs across channels and audiences, with a first focus on the existing-customer motion: driving expansion and cross-sell demand within accounts that already use Grafana. This is not a 'run the playbook' role; the person will build with AI as a default, designing agentic workflows that scale programs beyond headcount.

• Own customer lifecycle demand gen: build and run programs that create demand inside the existing customer base—expansion, cross-sell, and adoption plays across email, in-app, web, and field channels, in partnership with sales and customer teams.
• Work across channels: support and strengthen programs across paid, email, events, web, and outbound as team priorities shift.
• Build agentic workflows: use AI tools (Claude Code, agents, internal AI infrastructure) to automate program execution—audience building, content generation, signal detection, campaign QA—and treat automation as a first-class deliverable.
• Connect programs to the sales motion: translate marketing signals into actions sellers take, partnering directly with sales leadership.
• Measure what matters: instrument programs, report on pipeline impact honestly, and kill what isn't working.

• 5+ years in demand generation, growth marketing, or lifecycle marketing at a B2B software company (open source / developer-focused a plus).
• Proven range: run programs in at least two or three channels (email/lifecycle, paid, events, web, outbound) with pipeline results in each.
• Experience marketing to existing customers—expansion, cross-sell, or customer lifecycle programs—not just net-new acquisition.
• Hands-on with AI in actual work: built automations or agentic workflows, thinking about AI as leverage.
• Comfortable with data: pull your own numbers, sanity-check them, and build a program readout a VP would trust.
• Strong program management fundamentals: ship on time, communicate proactively, and work well with sales, product marketing, and ops.

• Experience with PLG or product-led motions alongside sales-led ones.
• Familiarity with the observability / monitoring / open source ecosystem.
• Worked in Marketo, Salesforce, and a modern data stack (BigQuery or similar).
• Written or shipped something public about AI in marketing operations.

In the US, the base compensation range for this role is $100,000 - $120,000. Actual compensation may vary based on level, experience, and skillset. All roles include Restricted Stock Units (RSUs). The company offers a global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days. Grafana Labs is an equal opportunity employer.

Apply through the Greenhouse job posting link.