Director, Integrated Marketing- Mid Market
Pinterest- Base salary
- $179k–$368k Published base salary range · Top quartile for Marketing (132 listings)
- Location
- Hybrid - US, 1-2 times/quarter in office Remote eligibility
- Employment
- Full-time Director+
Role skills
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About the job
Pinterest is seeking a Director, Integrated Marketing for Mid-Market to own the global B2B marketing strategy for mid-market advertisers within the SMB audience, building scalable, data-driven solutions that drive retention and revenue growth. The role leads account-based marketing strategies for high-value Mid-Market accounts and builds a high-performing Mid-Market Marketing team, acting as a player-coach.
Responsibilities
- Build and grow the Mid-Market Marketing team, including organization design, hiring, mentorship, and professional development.
- Set the vision and marketing strategy for Mid-Market advertisers in partnership with cross-functional teams.
- Lead key workstreams including a foundational lifecycle engine (email, in-product education, business site) and marketing experiments to drive retention and revenue growth.
- Design, launch, and scale account-based marketing programs for priority accounts, partnering with Sales, PMM, and Growth Marketing.
- Champion a test-and-learn mindset, build tracking mechanisms, and integrate velocity by removing obstacles.
- Partner with and influence executive teams across Product, Engineering, PMM, Growth Marketing, and Sales.
- Leverage AI tools and AI-assisted analytics to accelerate efficiency and surface insights on marketing performance.
Qualifications
- 15+ years in business marketing, with at least 10 years in Mid-Market or SMB Marketing.
- Proven experience building teams, capabilities, and programs from the ground up.
- Strong leadership, decision-making, and stakeholder influence skills.
- Comfort and curiosity working with AI tools in a marketing context.
- Bachelor's degree in marketing, a related field, or equivalent experience.
Compensation: Base salary range $178,561—$367,626 USD; the position is also eligible for equity.
Location: Hybrid — this role requires in-office collaboration 1-2 times/quarter and can be situated anywhere in the US.
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