Director of Media Strategy & Activation (Paid Media)

Dropbox is looking for a Director of Media to own total media investment—performance and brand—under a single leader. This leader will build a unified media strategy, own the media portfolio end-to-end (from upper-funnel brand campaigns through paid search, paid social, programmatic, mobile, and emerging channels), and manage the media organization's operating model, balancing in-house expertise, agency partnerships, and specialist support.

• Build and own Dropbox's media strategy across brand and performance, setting the annual and quarterly investment thesis and defining the channel portfolio.
• Manage full media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels, including planning, forecasting, pacing, and in-quarter reallocation.
• Align reach, frequency, creative strategy, and channel mix so brand and performance investment reinforce each other; partner with the Brand organization.
• Design and run the right mix of in-house capability and agency partnership; own agency relationships.
• Develop and execute a point of view on where agentic and AI-enabled workflows belong in the media stack—creative production, audience modeling, budget allocation, bid strategy, reporting, and quality control.
• Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to downstream outcomes—activation, conversion, product-qualified leads, expansion, and retention.
• Partner with Marketing Data Science on attribution, incrementality testing, and media mix modeling; translate complex performance tradeoffs into executive-ready recommendations.
• Lead and grow a team of channel and brand media leaders.

• 10+ years in media, performance marketing, or digital marketing with increasing scope and leadership responsibility at a high-growth B2B and/or B2C company.
• 4+ years leading teams, including hiring, coaching, performance management, and org design.
• Deep, hands-on expertise across paid channels—search, paid social, programmatic, display, video, mobile—including planning, forecasting, budget pacing, audience design, and performance management.
• Experience owning brand media alongside performance media, with working knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization.
• Track record managing significant media budgets with clear, demonstrated impact on acquisition efficiency, pipeline, or revenue.
• Experience managing agency and vendor ecosystems—scoping, selecting, and holding partners accountable—and building in-house capability where it creates advantage.
• Strong analytical fluency: attribution approaches, incrementality testing, MMM/MTA concepts, and unit economics (CAC, LTV, payback).
• Experience marketing across self-serve, product-led, and sales-assisted motions, and adapting programs across consumer, SMB, and mid-market segments.
• Excellent executive communication.

• Agency and in-house background.
• AI and agentic media workflows—demonstrated use of AI-enabled workflows in a media context.
• Experience building a media strategy or media planning function.
• Familiarity with modern martech and adtech stacks: CDPs, marketing automation, attribution platforms, tagging and data governance.
• Experience navigating measurement disruption—privacy changes, cookie deprecation, first-party data strategy.
• Multi-product portfolio experience, including cross-sell and attach motions.
• International or EMEA media experience.

US Zone 2: $205,800—$278,400 USD; US Zone 3: $182,900—$247,500 USD. This role is not available in Zone 1.