General Manager & VP, Asana for Services Management

As the Vice President of Asana Services Management & Incubation GTM, you will own Product Management, GTM strategy, and the incubation Sales Engineering / Forward Deployed team for Asana Service Management, Asana's most promising 0→1 product. This is a player-coach role with direct reporting lines across Product Management and Sales Engineering / Forward-Deployed Engineering, combined with full P&L responsibility.

• Drive Incubation GTM Strategy: Architect and execute the global commercial and go-to-market strategy for Asana for Service Management.
• Engage with Customers & Assist in Closing Deals: Serve as a key executive sponsor and technical seller on strategic deals.
• Own Product Roadmap and Product Execution: Synthesize customer feedback, competitor gaps, and field insights to define and execute the product roadmap.
• Foster Cross-Functional Alignment: Bridge gaps between Sales, Product, Engineering, and Customer Success.
• Establish Metrics and Guardrails: Define, monitor, and optimize KPIs for SE/FDE teams, incubation sales velocity, and partner services attach rates.

• 12+ years of experience in a Senior Director or VP-level capacity leading technical GTM, Product Management and/or Solutions Engineering within a prominent B2B SaaS environment (ideally ITSM, ESM spaces).
• Strong background managing technical field resources (SEs, FDEs, or Solutions Architects) and deep understanding of enterprise integrations, APIs, and SaaS architecture.
• Proven track record of translating complex customer and market needs into structured product requirements.
• Demonstrated success selling to IT buyers, managing a business unit's P&L, and designing scalable GTM frameworks.
• Exceptional communication skills to distill technical concepts for executive stakeholders.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Estimated base salary range: $399,000 - $470,000. Additional components may include equity, sales incentive pay, and benefits.

Equity, sales incentive pay, retirement plans, mental health/wellness/fitness benefits, career coaching, inclusive family building benefits, and in-office culinary options.

Apply via the provided link.