GTM AI Agent Builder

Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for over 500,000 small businesses nationwide. The company has teams in Denver, San Francisco, and New York.

We are looking for a GTM AI Agent Builder to build, implement, and support the AI and automation foundations that make Gusto's revenue engine smarter, faster, and more human. This role sits at the intersection of Revenue Operations, AI systems, and GTM strategy, helping shape how Sales, Marketing, and Partner teams work in an AI-native future. You will translate business problems into intelligent, scalable workflows that automate manual work, enhance decision-making, and accelerate growth.

The Revenue Operations team is the connective tissue between strategy, systems, and execution across Gusto's Go-to-Market (GTM) organization. You will collaborate closely with RevOps, Data, BizTech, and GTM leadership to bring automation and AI to life across revenue systems and processes.

• Support GTM AI Strategy: Contribute to the GTM AI strategy and roadmap, including technology evaluation, critical business use cases (e.g., sales productivity, marketing personalization, customer support automation), and change management initiatives.
• Build & Execute: Design and deploy AI-driven workflows and automation that streamline manual GTM processes and improve sales productivity.
• Partner Cross-Functionally: Work closely with RevOps and GTM leaders to identify automation opportunities, support trade-off discussions, and connect AI initiatives to measurable business outcomes.
• Measure Performance & Impact: Help define and maintain evaluation frameworks that measure prompt reliability, latency, cost, and business impact (e.g., conversion lift, time saved).
• Build Data & Systems Connections: Implement integrations connecting Salesforce, GTM tools, and Gusto's data warehouse to AI-powered insights and workflows.
• Support Model & Vendor Selection: Contribute to model and vendor evaluation processes, helping ensure flexibility to test and scale best-in-class AI tools.
• Execute Program Management: Support the rollout and adoption of AI initiatives, ensuring pilots ship with clear ownership, training, and measurable outcomes.
• Scale Reusable Patterns: Collaborate cross-functionally to implement automation patterns and guardrails that make AI-enabled operations safe, efficient, and repeatable across teams.

• 4–6 years of experience in Revenue Operations, Business Operations, or Product, ideally within high-growth SaaS or technology companies, or 2–4 years in an earlier-stage AI-focused company.
• Demonstrated experience building and implementing operational systems or automation that improved productivity, accuracy, or revenue outcomes.
• Comfortable experimenting with AI tools, agents, and automation workflows — strong intuition for where AI adds leverage, even without deep ML expertise.
• Experience working with GTM systems (Salesforce, Gong, Outreach, data warehouses) and connecting insights to commercial impact.
• Solid program execution and prioritization skills — able to manage multiple cross-functional workstreams and drive measurable progress.
• Technical background is valued and a plus.
• Strong communication and stakeholder collaboration skills — can translate technical concepts into clear narratives for GTM and business audiences.
• AI-native mindset: Curious, adaptable, and excited to help shape how AI transforms the future of revenue operations.

Annual base salary range: $197,895 - $240,000 in San Francisco and New York; $168,420 - $205,000 in Denver, Atlanta, and Phoenix metro areas; $165,859 - $200,000 CAD for Toronto. This role is also eligible for an annual variable cash bonus. All full-time employees receive competitive base pay, benefits, and equity (RSUs).

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.

Apply through the provided Greenhouse link.