GTM Strategy & Operations Lead

Affirm is a financial technology company that provides a clear, predictable way to pay over time, with no hidden fees or surprises. The Revenue team drives Affirm's top-line growth through strategic partnerships, pricing, and go-to-market execution, acquiring, retaining, and expanding merchant relationships across eCommerce, in-store, telesales, and the Affirm app.

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end, including rollout design, enablement, and adoption targets. You will turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, build and maintain field materials and playbooks, and analyze performance data to identify risks and stalling launches.

• Own the go-to-market for a product line or segment end to end — rollout design, enablement, and adoption targets.
• Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals.
• Build and maintain the materials, processes, and playbooks the field needs.
• Analyze performance data to find where a launch is stalling and flag risks early.

• 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• A track record of owning a go-to-market motion or product line end to end, from rollout through adoption.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Comfort translating product and pricing strategy into practical, field-ready execution.
• Solid analytical instincts: use adoption and performance data to decide what to do next.
• Clear, action-oriented writing and speaking.
• Familiarity with merchant, payments, or fintech ecosystems is a must-have.

CAN base pay range per year: $117,000 - $167,000. Total compensation may include monthly stipends for health, wellness and tech spending, and benefits including 100% subsidized medical coverage, dental and vision for you and your dependents. Employees may be eligible for equity rewards offered by Affirm Holdings, Inc. (parent company).

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