GTM Strategy & Operations Lead

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. The Revenue team drives Affirm’s top-line growth through strategic partnerships, pricing, and go-to-market execution. GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end, including rollout design, enablement, and adoption tracking. Responsibilities include turning inputs from cross-functional stakeholders into a coherent GTM strategy, building materials and playbooks for the field, analyzing performance data to flag risks, and recommending improvements to Product Marketing. Qualifications include 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or high-growth environments, a track record of owning a GTM motion end to end, cross-functional experience, analytical instincts, and familiarity with merchant, payments, or fintech ecosystems. Compensation: CAN base pay range per year: $117,000 - $167,000. Benefits include 100% subsidized medical, dental, and vision coverage for you and dependents, monthly stipends for health, wellness, and tech spending, equity rewards, and an employee stock purchase plan. Affirm is a remote-first company; this role is remote in Canada.