Principal Product Marketing Manager

Solutions PMM at Fin owns the narratives that shape how Fin wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence. This role is competitive-first. Your first mission is to establish our compete function from the ground up - the intelligence, the messaging, and the system that keeps the field ahead of a fast-moving market. It's roughly 70% competitive today, expanding over time to support sales plays and enablement as the function matures.

• Establish Fin's competitive function from the ground up - the intelligence, the messaging, and the operating system that keeps the field current without creating noise
• Define our competitive differentiation messaging against tier 1 competitors, and make sure it lands in compete campaigns, content, and field conversations
• Stand up a sustainable, AI-driven competitive intelligence program with Research, Solutions Engineering and GTM - tracking moves, updating positioning, and keeping the field ahead
• Operationalise competitive strategy so the field can act on it: battle cards, competitive plays, and objection handling that reps actually use
• Synthesise win/loss data, customer interviews, and market signals into strategic recommendations that feed back into product, marketing and ICP decisions
• Co-build the proactive compete motion - the sales plays and campaigns that drive win rates, not just defend against losses
• Over time, extend into sales plays and field enablement as the compete function matures - raising how the field sells against every alternative
• Create high-quality core PMM assets yourself, and maintain the competitive 'brain' of context that feeds our AI-first approach

• 7+ years in product marketing, competitive intelligence, or solutions marketing at a B2B SaaS company
• Owned competitive strategy end-to-end — not just battle cards, but how a company positions itself against a moving market — and ideally stood a compete function up from scratch
• Turned win/loss, customer interviews, and market signal into strategy that changed how the field sells and what the product built
• Built content the field actually uses, and can speak to what worked, what didn't, and why
• Operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality
• Excellent written communication — you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
• Strong editorial judgment — you know the difference between a sharp positioning statement and marketing language that means nothing
• You push back on vague claims and force specificity — in your own work and in others'
• You read the docs, use the product, and dig into the tech before you craft a single message
• You understand the technical differentiation of AI across the stack — model, app, and infrastructure — and have a POV on where the AI customer service market is going, not just where it is
• You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper
• You don't hand off strategy and wait — you take it all the way to the battle card, the play, the field
• Comfortable in a room with sales leadership discussing why we're losing deals, and equally comfortable writing the asset that fixes it
• A systems thinker who builds frameworks and programs others can use, not just one-off assets
• You work well across functions, build trust quickly, and make the people around you more effective

• Ambitious and competitive — you set a high bar, think big, and want to win.
• Confident and decisive — you back yourself, optimise for progress over consensus, and value momentum.
• Curious and intellectually engaged — you're always learning, experimenting, and asking why.
• Tasteful and creative — you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
• Impatient and change-oriented — you hate slow and work to fix the root cause.