Product Marketing Director, Command by Asana

Asana is a leading platform for human + AI collaboration. We are hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This role is based in San Francisco, New York, or Vancouver with an office-centric hybrid schedule (Mon/Tue/Thu in office).

• Define and own end-to-end go-to-market strategy, partnering with Integrated Campaigns team.
• Develop messaging and positioning for enterprise needs and technical personas.
• Drive high-impact product launches from flagship releases to incremental updates.
• Equip Sales and Success teams with enablement materials (battlecards, pitch decks, customer stories).
• Act as connective tissue between Product, Partnerships, and Sales.
• Analyze performance data and customer feedback to refine positioning.

• 8+ years of product marketing in B2B tech (SaaS preferred).
• Technical depth to engage with developers and engineering leaders.
• Proven track record scaling products from 1 to 10 and 10 to 100, with PLG and SLG experience.
• Product intuition and ability to distill complex technical concepts.
• Collaborative leader with Product teams.
• Curiosity about AI tools and emerging technologies.

Base salary range: $207,000 - $243,000. Additional components may include equity, sales incentive pay, and benefits.

Mental health, wellness & fitness benefits; career coaching & support; inclusive family building benefits; long-term savings or retirement plans; in-office culinary options.

Apply via the provided link.