Sr. Product Marketing Manager, Lakewatch

MKTQ227R16

Databricks is building a new generation of native applications built on the Databricks Platform that help customers unlock value from their data faster. Lakewatch is the first of these apps, giving cybersecurity, governance, and risk teams an open, agentic Security Lakehouse that unifies security, IT, and business data into a single, governed environment for AI-powered detection, investigation, and response.

We are looking for a Sr. Product Marketing Manager to support the marketing strategy for these emerging applications to support Lakewatch in its next phase of growth. In this role, you will shape and execute the go-to-market strategy and tactics for Lakewatch and other applications in the Agentic Apps portfolio, collaborating closely with demand generation, sales, partners, external agencies and contractors, and the broader Databricks marketing organization to drive awareness, adoption, and expansion for this first-of-its-kind motion at Databricks.

This role sits within the product marketing organization and works cross-functionally with demand generation, product, sales, and alliances.

• Hit or exceed Lakewatch and Agentic Apps pipeline and revenue goals by shaping and executing the GTM strategy that drives new logo acquisition and expansion within existing Databricks customers, with clear targets for sourced and influenced pipeline, ARR, and product adoption over the first 12–24 months.
• Execute content and field marketing activities across Agentic Apps by building and deploying scalable marketing programs that increase awareness, improve perception, and drive demand for Databricks Agentic Apps, with an emphasis on decision makers and senior executives in the line of business domain areas. 
• Increase Lakewatch and Agentic Apps adoption and usage across priority customer segments by co-creating a compelling narrative and positioning that differentiates Databricks in its various application spaces with an emphasis on cybersecurity, measurably improving win rates, deal sizes, and attach rates for security use cases.
• Establish Databricks as a recognized leader in its App Domains, with an emphasis on Cybersecurity - by driving thought leadership, field activity, content creation, sales collateral, analyst and influencer engagement, and presence at key industry events, measured through share of voice, coverage, and pipeline contribution and progression
• Deliver high-impact product and feature launches that translate roadmap investments into business results, meeting agreed-upon targets for adoption, activation, and usage of new capabilities within defined timeframes after launch.
• Improve sales and overlay effectiveness in sales opportunities by building and scaling sales plays, messaging, and enablement that increase Lakewatch and Agentic Apps win rates and reduce sales cycle times across core regions and segments.
• Grow partner-sourced and partner-influenced pipeline by building joint narratives, solutions, and programs with cloud and technology partners, tied to specific pipeline and revenue goals.
• Continuously optimize GTM performance by defining the right metrics, instrumenting programs, and using data and customer feedback to iteratively improve conversion across the funnel (awareness, evaluation, adoption, and expansion).

• Extensive product marketing experience in enterprise security software, with meaningful exposure to security operations, SIEM/security analytics, or adjacent domains where you have successfully driven pipeline and revenue for security offerings.
• Proven ability to build and scale GTM for new or early-stage products, including setting goals, defining content and field marketing strategies, and running campaigns and launches that demonstrably improved pipeline, ARR, or adoption.
• Experience in both hands-on execution and 3rd party agencies for content and events in running demand generation, awareness, and field marketing activity 
• Experience in “outbound” product marketing such as content marketing, field marketing, working with owned and 3rd party events teams, external agencies and partners, to drive results and maintain a high level of excellence in execution 
• Attention to detail and operational thinking that uses sound judgment to determine the right levels of execution for cross-product marketing initiatives – from practitioner activity like 3rd party conference sponsorships and demand gen content creation, to executive level events like Executive Forums. 
• Demonstrated success partnering with product and demand generation to bring market and customer insight into roadmap decisions, with clear examples where your input led to capabilities that increased usage, customer value, or retention.
• Experience enabling global sales and partner organizations on new solutions or categories, with evidence that your plays, content, field activity, and enablement improved product line outcomes such as win rates, pipeline progression, sales cycle times, or attach rates.
• Experience collaborating with technology partners or ecosystems to build joint narratives and programs that generated partner-sourced or partner-influenced pipeline.
• Strong communication, comfortable driving cross-functional initiatives, influencing without direct authority, and representing Databricks with customers, partners, analysts, and at industry events.
• Comfort operating in a fast-paced, highly cross-functional environment, where you help define new motions and processes rather than simply optimizing established playbooks.