Product Marketing Lead

Anrok is a tax automation platform that helps businesses manage sales tax compliance globally. The company is backed by over $100M from investors including Spark Capital, Sequoia, Index, and Khosla Ventures. Customers include Notion, Anthropic, and Cursor.

Anrok is hiring a Product Marketing Lead to bring products to market and enable the sales team. This role owns end-to-end go-to-market for a set of products and features, from positioning and launch to adoption and revenue impact.

• Own end-to-end go-to-market for Anrok products and features, working across product, sales, and marketing.
• Develop and evolve positioning, messaging, and value propositions for buyer personas across commercial, mid-market, and enterprise segments.
• Maintain messaging frameworks and positioning documents as the single source of truth.
• Own a segment of sales enablement: build assets like decks, one-pagers, battle cards, demo scripts, and objection-handling guides, and deliver training.
• Turn customer proof, wins, and references into evidence that sharpens messaging and fuels the funnel.
• Serve as the internal voice of the market, translating customer feedback, competitive analysis, and market trends into recommendations.
• Define and track metrics that prove product marketing's impact, including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value.

• 6-10 years of product marketing experience, ideally in SaaS, fintech, or infrastructure.
• Expertise in product positioning and messaging frameworks, with ability to translate technical capabilities into customer value for B2B audiences.
• Strong sales enablement experience with concrete examples of assets that improve win rates, deal velocity, or average deal size.
• Project management and cross-functional leadership skills.
• Outstanding written and verbal communication skills.
• Analytical mindset with experience defining success metrics, building dashboards, and using insights to iterate.
• Self-starter mentality who thrives in ambiguity.
• Experience in fintech, compliance, or other technical B2B SaaS categories.

Salary range: $180K – $220K, plus equity. Benefits include medical, dental, and vision insurance covered 100%, One Medical membership, flexible sick benefits, annual learning and development stipend, home internet reimbursement, wellness reimbursement, annual team off-sites, and home office setup stipend.

Hybrid work environment based out of office hubs in San Francisco, New York City, and Salt Lake City, with in-person collaboration 3 days per week.

Apply via the provided application link.