Product Marketing Manager

Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.

As a Product Marketing Manager for Credit at Plaid, you'll be the right hand of the Credit product team — owning how we bring Credit products to market from alpha through GA. You'll lead the product-market fit work that ensures we're building the right things, and the GTM strategy that ensures those products get sold and adopted at scale. You'll own end-to-end messaging and positioning for the Credit product area, develop the ICPs and customer insights that inform both product and sales strategy, and build the enablement materials that give our GTM team what they need to win.

• Independently own market signal gathering for the Credit product area — synthesizing customer feedback, competitive intelligence, pricing signals, and TAM analysis.
• Lead ICP development and maintenance; steward Credit products through Alpha and Beta, including owning the design partner process.
• Provide data-driven recommendations on feature set, architecture, and pricing to the product team, and actively represent customer needs in roadmap reviews.
• Lead customer discovery and synthesize qualitative and quantitative insights into action; define audience targeting for Credit use cases.
• Own messaging and positioning for the Credit product area end-to-end; develop compelling narrative hierarchies from value prop to full story.
• Create and drive GTM strategy and launch plans for Credit products; set goals for GTM programs and track adoption and funnel metrics.
• Independently own all GTM and sales enablement for the Credit product area; lead enablement sessions tailored to audience and sales stage.

• 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company.
• Credit/Lending experience strongly preferred.
• Outstanding written, storytelling and visual communication skills – comfortable developing marketing and sales content that resonates with lenders.
• Exceptional ability to conceptualize and execute integrated marketing campaigns.
• Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering.

Estimated Base Salary $160.8K – $240K, plus equity. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k).

Apply via the provided link.