Senior Developer Advocate, Growth

LaunchDarkly is looking for a Senior Developer Advocate to turn signups into successful teams. You'll be the human on the other side of that signup: the Growth team identifies and routes high-intent leads, and you turn them into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to everyone else.

• Activate high-intent signups: own the strategy for follow-up on trial and developer-tier signups, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage.
• Help first, always: outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing.
• Build a public voice: create tutorials, videos, and posts under your own name, so developers recognize a helpful practitioner.
• Make the payoff obvious: create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AgentControl.
• Multiply yourself with AI: design and build AI-assisted workflows for outreach, next-step suggestions, and usage analysis.
• Feed the loop: own the feedback loop on what’s working, where activation stalls, and which signals actually predict success.

• A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration.
• Genuine empathy for developers.
• Curiosity about how a business engine works: funnels, activation, conversion.
• Fluent with AI tools: you already build your own workflows and can show them to us.
• Strong communication across formats: writing, video, and live sessions.
• Comfort with ambiguity.
• Demonstrated ability to influence cross-functional partners.
• Typically requires a minimum of 8 years of related experience.

• Developer advocacy or growth experience at a product-led developer tools company.
• An existing audience or content track record.
• Experience working with intent signals, lead scoring, or product analytics.
• Breadth across languages and frameworks.
• Experience building a new developer program.

Target pay ranges based on Geographic Zones for Level 4:

• Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $152,900 - $210,210
• Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $137,600 - $189,200
• Zone 3: All other US locations - $129,900 - $178,640

Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly is a feature management platform that helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. The platform was built to guide engineers to the next frontier of DevOps.