Data Analyst

As part of the GTM Analytics team, you will be the data partner for Fin's Mindshare function — the team responsible for building brand awareness, shaping market perception, and creating early engagement with target buyers. This role focuses on the top of the funnel: understanding how brand marketing, executive programs, experimentation, and upper funnel initiatives drive awareness, reach, and engagement before prospects ever enter a sales cycle.

• Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
• Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
• Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
• Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
• Analyze who Fin is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
• Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.

• 3–5 years of experience in analytics, marketing analytics, brand analytics, or a related field
• Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
• Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
• Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus
• Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)
• Comfort working with qualitative and quantitative data — not everything at the top of funnel has a clean conversion metric
• Proven ability to partner with marketing and executive stakeholders, framing ambiguous questions into structured analyses
• Clear communication skills — able to translate analytical findings into narratives that inform creative and strategic decision

The base salary range for candidates within the Greater Chicago Area is $137,700 - $164,500. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Fin has a hybrid working policy. We expect employees to be in the office at least three days per week.

Apply via the provided link.