Senior Marketing Insights Analyst

Fivetran, a data infrastructure company valued at over $5.6 billion, is hiring a Senior Marketing Insights Analyst to sit at the intersection of B2B marketing strategy and performance analytics. This high-visibility role has direct exposure to marketing leadership and involves owning the weekly and monthly business review process, conducting ad hoc deep dives, supporting quarterly planning, and designing models to quantify marketing impact.

• Own weekly and monthly business reviews, preparing data and partnering with leadership on narrative.
• Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues.
• Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment.
• Partner with corporate analytics, finance, and GTM strategy to build actionable reporting.
• Scope dashboard needs and partner with Analytics team to build them.
• Develop segment and region level views of marketing performance.
• Design and maintain models to quantify marketing program impact across the buyer journey.
• Own marketing ROI analysis: cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios.
• Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement.
• Build automated dashboards, scorecards, and alerting for key marketing KPIs.
• Partner with Marketing Ops and data engineering to ensure data quality, tracking, and consistent taxonomy across Salesforce, Marketo, and web analytics.

• 5-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment.
• Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts.
• Comfortable with SQL and BI/visualization tools like Looker.
• Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred).
• Nice to have: Python or R proficiency, multi-touch attribution platforms (Bizible/Marketo), experiment design, predictive modeling, familiarity with modern data stack (Fivetran, dbt, Snowflake, Looker).

Oakland Pay Range: $150,573—$188,216 USD

• 100% employer-paid medical insurance
• Generous PTO, paid sick time, inclusive parental leave, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Monthly cell phone stipend
• Access to mental health support platform

Apply via the Fivetran careers page.