Senior Marketing Operations & Technology Manager

Fivetran, a data integration company that automates data movement across systems, clouds, engines, and tools (recently combining with dbt Labs), is hiring a Senior Marketing Operations & Technology Manager to own the strategy, architecture, and execution of its marketing technology ecosystem. The role sits on the Marketing Operations Team at the intersection of Marketing, Revenue Operations, Systems Engineering, and Analytics, driving performance across demand generation, lifecycle, attribution, experimentation, and analytics. This is a hands-on, full-time hybrid position based out of the Oakland office, with two days in the office each week.

• Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment.
• Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers.
• Advance practical AI applications using OpenAI and Claude to automate workflows, segmentation, orchestration, insights generation, and predictive use cases.
• Design and optimize lead lifecycle infrastructure (routing, scoring, enrichment, segmentation, orchestration) to improve speed-to-lead and pipeline velocity.
• Build and maintain attribution, experimentation, and reporting frameworks from first touch through revenue; establish data governance and observability practices.
• Translate marketing and GTM requirements into scalable technical solutions; evaluate and implement marketing technologies; create documentation, enablement resources, and governance frameworks.

• 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments.
• Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce; ability to configure, troubleshoot, document, and optimize complex integrations and data flows.
• Hands-on experience with analytics and transformation tools such as Looker, Hex, Fivetran, Census; strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices.
• Proficiency in API integrations, tagging strategies, and data validation workflows preferred; strong communication and prioritization skills.

• Experience with Marketo Measure (Bizible), LeanData, Demandbase, Outreach, and enrichment providers (Clearbit, ZoomInfo, or Common Room); paid media tracking and tag management (Google Ads, DSPs); AI-enabled tooling or internal automation programs; Python and production-grade data pipelines.

Oakland pay range: $150,573—$188,216 USD. Benefits include 100% employer-paid medical insurance, generous PTO plus paid sick time, inclusive parental leave policy, holidays (including a year-end Global Week of Rest), volunteer days off, RSU stock grants, professional development and training opportunities, monthly cell phone stipend, and access to a mental health support platform.