Senior Product Manager, Ad Formats

Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged. You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners.

• Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
• Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
• Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
• As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
• Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.

• Experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
• Track record of launching user-facing products and managing trade-offs between users and advertisers.
• Experience managing partners and vendors, including external technology providers.
• Strong stakeholder management skills across sales, engineering, and cross-functional teams.

• Experience with performance advertising products.
• Experience taking new products from 0→1 in ambiguous, fast-moving environments.
• Background in ad tech, retail media, or a closely related domain.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.

For US based candidates, the base pay ranges for a successful candidate are listed below:

• CA, NY, CT, NJ: $189,000—$199,500 USD
• WA: $181,000—$191,000 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $174,000—$183,500 USD
• All other states: $158,000—$166,500 USD