Senior Product Manager, Ads Quality

Instacart is transforming the grocery industry, offering grocery delivery and a leading retail media network. The Ads Quality team sits at the intersection of machine learning, marketplace dynamics, and measurable business impact.

Own the product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and signals governing ad ranking and relevance. Drive strategy for increasing experimentation velocity, work hands-on with ML and ads engineers to translate complex model outputs into product requirements, define and track success metrics, and navigate tradeoffs between advertiser performance, shopper experience, and marketplace health.

Minimum: 2+ years of product management in online advertising, ad tech, or closely related domain; 2+ years working directly with machine learning teams or ML-driven products; proven track record of defining and executing product roadmaps in data-rich environments; strong analytical skills. Preferred: hands-on familiarity with large language models (LLMs), experience with ads ML models in production, prior retail media network or DSP/SSP experience.

Base pay ranges for US candidates vary by location: CA, NY, CT, NJ: $189,000—$199,500; WA: $181,000—$191,000; OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $174,000—$183,500; All other states: $158,000—$166,500. Eligible for new hire equity grant and annual refresh grants.

Equity grants are offered.

Apply via the Instacart careers page.