Senior SEO Strategy Lead (SEO, AEO, GEO)

Airbnb is seeking a Senior SEO Strategy Lead to own the organic growth strategy and day-to-day execution for how Airbnb appears in search engines and AI answer engines. This role sits at the intersection of growth marketing, content strategy, and emerging AI search behavior, partnering with product, engineering, content, and data science teams.

• Own the organic growth strategy and content roadmap across SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization), covering technical SEO, content, on-site experience, and visibility in AI assistants such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Manage internal content strategy for these acquisition channels: set priorities, briefs, templates, and quality standards for content and landing pages.
• Run the channel hands-on — pull and analyze your own data in SQL, size opportunities, prioritize by impact, and drive launches and experiments.
• Lead cross-functional relationships with product and engineering teams, embedding SEO and AEO best practices into web properties, app surfaces, and structured data.
• Improve how well AI models understand Airbnb's listings, product, and policies so they represent Airbnb accurately and cite it as a source.
• Build and evolve the measurement framework for SEO, AEO, and GEO — attribution models, leading and lagging indicators, dashboards, and revenue impact.
• Establish Airbnb's point of view on how AI-generated answers are reshaping travel discovery, and translate complex technical concepts into clear business narratives for senior leaders.

• 10+ years of experience in SEO, including 2+ years in a senior/leadership capacity engaging with executives.
• Strong SQL skills, writing your own queries to analyze crawl, log, search console, and conversion data.
• Proven track record of shipping SEO programs at scale and driving significant organic growth.
• Expertise in both technical SEO and content strategy, including site architecture, structured data, indexation, and content quality.
• Working knowledge of how AI-powered search and answer engines operate (LLM-based retrieval, citation behavior, entity recognition).
• Strong analytical foundation, comfortable with attribution challenges and building measurement frameworks.
• Experience working cross-functionally with engineering, product, content, and data science teams.
• Preferred: experience in a two-sided marketplace or travel business; background in international SEO; experience building programmatic or product-led SEO; early-mover experience in AEO/GEO; hands-on skill with Python, BigQuery, or similar tools.
• Bachelor's degree or equivalent combination of education and progressive experience.

Base pay range: $196,000—$245,000 USD. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. You must live in a state where Airbnb, Inc. has a registered entity.

Apply through the Airbnb careers page for this position.