SEO/AEO Lead

Brightwheel is the largest, fastest growing, and most loved platform in early education, trusted by millions of educators and families. It is a three-time Cloud 100 company backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

We are looking for an experienced SEO Manager to own and scale our non-paid traffic and lead generation strategy full-time. This is a senior individual contributor role — you will independently design and execute a full-stack SEO/GEO program, including technical audits, keyword architecture, large-scale AI-assisted content production, AEO (Answer Engine Optimization), and AI citation/visibility tracking.

• Own and execute SEO and GEO/AEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets.
• Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, focusing on high-intent audiences — ECE directors, franchise operators, and childcare providers.
• Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments), and run a content freshness/refresh program.
• Own AI citation and visibility tracking (e.g., via Profound or similar platforms) across Google AI Overviews, ChatGPT, Gemini, and other LLM surfaces — monitoring Visibility Score, Share of Voice, and citation volume/share.
• Implement technical AEO foundations — structured data/schema markup, entity optimization, FAQ markup, llms.txt, and other machine-readability improvements.
• Design and optimize comparison, pricing, and decision-style content, and adapt landing experiences as AI referral traffic patterns shift.
• Monitor and adapt to major algorithm changes (Google core updates, AI search shifts) and recalibrate strategy accordingly.
• Independently lead cross-functional planning sessions with content, product, and analytics teams.
• Identify, scope, and champion new SEO/GEO/AEO opportunities from concept to launch.
• Build and present clear performance reporting and strategic recommendations to senior stakeholders.
• Coach and share best practices with internal team members on SEO and AI-search functional skills.

• 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment.
• Proven track record independently managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline.
• Deep expertise in technical SEO, content strategy, and AEO/GEO (AI search/LLM citation optimization).
• Hands-on experience with AI citation and visibility tracking tools (e.g., Profound, Ahrefs Brand Radar, or similar).
• Experience implementing structured data/schema, entity optimization, and emerging machine-readability standards (e.g., llms.txt).
• Experience managing high-volume content production workflows, including AI-assisted content at scale, balanced against content freshness/refresh strategy and E-E-A-T/quality standards.
• Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, Profound, and CRM.
• Demonstrated ability to independently structure strategic recommendations and present to senior leadership.
• Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers.
• Demonstrated ability to work independently in a remote, full-time environment.

Salary range: $98,000 – $150,000 USD per year, plus equity.

Apply via the provided application link.