Sr. Director, Demand and Digital Marketing

Elastic, the Search AI Company, enables everyone to find answers in real time using all their data at scale. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together search and AI to accelerate results. Elastic is seeking a transformational Senior Director, Demand and Digital Marketing to redefine customer engagement, demand creation, and revenue growth in the AI era. Reporting to the CMO, this role leads a global organization of marketing leaders and partners with Product Marketing, Web, Sales, Revenue Operations, Product, Customer Success, and Executive Leadership to influence GTM strategy and accelerate pipeline growth.

• Execute Elastic's global digital strategy across paid media, integrated campaigns, and lifecycle email marketing.
• Build an AI-powered, automated demand engine using predictive analytics to maximize pipeline across channels.
• Lead the evolution of Elastic's digital presence from awareness to conversion, optimizing interactions through personalization, AI, and continuous testing.
• Lead end-to-end integrated campaign strategy for Search AI, Observability, and Security solutions.
• Champion the voice of existing customers across digital and campaign channels, partnering with Renewals, Customer Success, and Product.
• Lead and develop a global organization of marketing leaders responsible for Digital, Paid Media, Campaigns, Email Marketing, and Lifecycle Marketing.
• Own the measurement framework connecting digital engagement to business outcomes, defining KPIs from acquisition to pipeline and revenue.
• Manage and optimize global digital marketing budgets to maximize growth, efficiency, and business impact.

• 15+ years leading B2B marketing organizations across digital marketing, integrated campaigns, demand generation, and GTM strategy.
• 7+ years leading global teams, building high-performing organizations, and developing leadership talent.
• Proven enterprise SaaS GTM success with deep knowledge of complex buying journeys, sales motions, and technical/executive marketing.
• Strong understanding of digital ecosystems, including paid media, martech, analytics, attribution, and AI-enabled marketing.
• Experience leveraging generative AI, predictive analytics, and automation to enhance marketing effectiveness.
• Exceptional executive presence with a track record of influencing senior stakeholders and driving cross-functional global change.
• Experience managing global digital marketing investments and optimizing multimillion-dollar budgets.

The typical starting salary range for this role is $200,400—$316,900 USD. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range of $240,300—$380,200 USD may apply. This role does not have a variable compensation component. Elastic offers a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, participation in Elastic's stock program, health coverage for you and your family, generous vacation days, and a minimum of 16 weeks of parental leave.